Flattering Your Subject With Posing & Lighting with William Adwin

At some point during the year, just about every person has a moment where they feel a little unsure about how they’ll look in photos, and that’s completely normal. Whether it’s worrying about their arms, chin, midsection, or even balding spots, these are real concerns that come up, and photographer, William Adwin gets it. That’s why creating a space of trust right from the beginning is such a big part of the process. When couples feel safe to be honest about what they're self-conscious about, it opens the door to capturing them in the most flattering and genuine way.

There’s a whole toolbox of lighting and posing tricks that can highlight the best features and downplay the areas people might not love as much. And it’s not just about hiding things—it’s about helping couples feel good in front of the camera. There’s also a careful eye on avoiding awkward angles or poses that create weird optical illusions (no one wants to look stiff or bigger than they are just because of a bad pose!). At the end of the day, William’s goal is to make sure every couple feels confident, comfortable, and truly seen in their photos—because that’s when the magic really happens.

Please Note: This is a don't miss in-person event that is also livestreamed on the Adorama YouTube channel.

William Adwin is a New York-based wedding and portrait photographer. He is a multi-time ICON award winner and ICON judge as well as a WPPI educator and teacher of private photography workshops. In his spare time William enjoys spending time with his partner, three dogs, two cats, and taking their RV out for yet another road trip. Check out more at www.williamadwin.com and follow @williamadwinphotography on Instagram.

All photos are property of William Adwin

Website: www.williamadwin.com

Instagram: williamadwinphotography

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