About this Event
We welcome you to join us for our Spring/Summer 2021 First Look! Book an appointment to get a first look at our complete Spring Summer collection! Receive a free Fjallraven trucker hat with appointment.
Get a one on one, customized shopping experience with our staff. Enjoy this first look before product launches online on March 9th.
Date: March 5, 6, & 7
Time: 11AM to 6PM (all days)
Location: Fjällräven SoHo
38 Greene St
New York, NY 10013
Phone: (646) 682-9253
COVID-19 Safety Considerations
We understand the impact that the COVID-19 pandemic has on our communities. To support your health and well-being, Fjällräven is closely monitoring the official guidance from health authorities, local governments, and the WHO.
In order to maintain physical distancing and ensure the safety and wellbeing of staff and guests, we have provided time slots for guests to sign up in advance to attend the Launch Party.
Important steps to take to enter the SS21 First Look event:
1. Sign up for your preferred time slot on March 5th, 6th, or 7th (e.g. 11:00-11:30AM) through the Eventbrite page ticket link.
2. Each time slot has a maximum capacity of 15 people to shop the sale for 30 minutes.
3. Please arrive 10 minutes prior to your shopping time. You will be required to fill out your details through a contactless QR code at the front door.
4. Upon entry, please have your Eventbrite ticket confirmation ready. Please wear a face mask at all times and remain 6ft away from other guests that aren't in your family or bubble.
5. Once you are shopping in-store, our team will be available and ready to help from a distance! There will be hand sanitizer stations and clear signage to help navigate through the store.
About Fjällräven
Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment.
This is what we do:
• Develop functional, durable and timeless outdoor gear
• Act responsibly towards nature, animals and people
• Inspire and develop interest in outdoor life
“We’ve been trekking for more than 50 years; I hope we never get there.”
- Ake Nordin, Founder of Fjällräven
Event Venue & Nearby Stays
Fjallraven Epic NYC, SoHo, 38 Greene Street, NEW YORK, United States
USD 0.00