About this Event
📍Washington, DC | In Conversation With Seth Goldman 🚨
Join Building A Better Brand® for an intimate Fireside Chat + Live Podcast Recording at WeWork DC on November 12th, 2025, featuring Seth Goldman — the visionary Co-Founder & CEO behind mission-driven brands Honest Tea, PLNT Burger, and Just Ice Tea.
This special live edition of Building A Better Brand® will unpack what it takes to build a business that sustains impact, drives purpose, and scales globally.
Featuring Seth Goldman, Co-Founder & CEO of, we’ll explore:
- Global Scaling: Explore Seth’s legendary journey building Honest Tea, selling it to Coca-Cola, and the pivotal decisions that created lasting market impact.
- Mission as a Business: Discover how Fair Trade practices, organic ingredients, and exploitation-free supply chains became the core of a profitable and purpose-driven brand.
- The Power of the Pivot: Learn how Seth transitioned from one iconic brand to launching Just Ice Tea, leveraging strategic partnerships and building passionate, mission-aligned teams.
- Other Chapters of Impact: Gain insights into Seth’s work with Beyond Meat and as Chair of the Mission Guardians for Tony’s Chocolonely, and what the future holds for sustainable and ethical business.
🥂 Afterwards, stick around for a champagne toast and networking reception with founders, entrepreneurs, and sustainable business advocates.
Guests will also enjoy complimentary Just Ice Tea and the opportunity to connect directly with the brand’s marketing team.
​Doors Open: 6pm
Drinks + Networking: 6-6:45pm
​Talk Begins: 6:45pm
​Networking Reception: 7:30pm
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This is a free event and we're expecting a full house, so we encourage you to arrive early to grab a great seat! If you're bringing a guest, each person must complete their own separate RSVP.
Event Venue & Nearby Stays
WeWork Office Space & Coworking, 200 Massachusetts Avenue Northwest, Washington, United States
USD 0.00
