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Snail slime, selfies, and societal pressure: welcome to the world of K-Beauty 🎀From panda-shaped creams to jawline-sculpting surgery, South Korea’s beauty industry is booming, buzzing, blending pop culture, gender politics, and a dash of lookism.
Elise Hu’ is a NPR’s journalist and spent years in Seoul where she saw K-Beauty explode into a $10B global force. But beneath the glass skin glow lies a darker story: What’s the cost of chasing perfection?
Elise Hu dives into the glossy world of cosmetic consumerism, asking tough questions about empowerment, identity, and the price of beauty in a society obsessed with the ideal face. Her reporting is sharp, her insights provocative—and her call for a more inclusive vision of beauty is a breath of fresh air.
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