Fans For Life: Creating and Keeping Today's Fans!

Every organization in the world is asking: "How can we grow our fan base?"

The answer isn't straightforward or simple, but together in this workshop we can uncover some solutions to gain new fans and keep them once they joined us for a match, game, race, or show.

In this workshop, you will learn:

• Why you have to think in terms of Lifetime Fan Value and how to create opportunities to engage your fans in a long-term relationship.
• How to cultivate word-of--mouth marketing to make your fans ambassadors and marketers for your events.
• What you need to do to refocus your fan acquisition and retention strategies.
• Why you need to "lovingly steal" ideas from businesses and organizations around the world to maximize your relationships with your fans.
• Stunts, PR, and propoganda: when to use crazy ideas to raise awareness, generate attention, and drive sales for your club.
• How to recognize that merchandise is a door to a deeper relationship and a profitable one at that.
• To renew your focus on revenue, attendance, and fun as drivers of your business's success, your fans' devotion, and your own professional development.
• Strategy before tactics and why knowing what success looks like is the key to getting fans.
• Discounts are for dummies especially when it comes to keeping your fans filling your seats.
• Brand Codes and what they do to help keep you top of mind with all of your fans.
• Touchpoints and why the small stuff matters more than the big stuff.
• Revenue v. Butts in Seats and how to have that conversation internally.

Join me for this full-day event that will have you buzzing with new ideas, immediate action steps, and a renewed focus on fans and revenue.

There are three purchase options:

First, a ticket only with 30 days of email follow-up with me about action items or clarifications needed from the event.

Second, includes everything above along with two 30-minute coaching calls to help you apply the lessons learned in the workshop, focus on results, actions, and next steps.

Finally, the platinum ticket which includes all of the above along with a 1-hour group coaching session for you and your team, including a review of your strategies and plans, 90 days of post-event follow-up with me, and a special bonus for the first five folks that sign up for this option.

Event Venue & Nearby Stays

New York, United States