EZsalt: Revolutionizing boring water softener salt through technology

Fri Mar 07 2025 at 12:00 pm to 01:00 pm UTC-07:00

Kiln St George | St. George

Tech Ridge - Tech Meetups
Publisher/HostTech Ridge - Tech Meetups
EZsalt: Revolutionizing boring water softener salt through technology
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Come hear Michael Jensen, CEO of EZsalt talk about growth of his startup which combines a physical product with a software platform!
About this Event

Riches are in the niches — does it get more niche than "A water softener sensor that goes in your water softener and sends updates to an app when you need more salt"??

I've really come to admire Michael Jensen's business and opportunity. He's mostly bootstrapped this awesome invention, and is poised for huge growth as this consumer product becomes industry standard. We'll be talking about:

  1. The story of EZsalt
  2. His growth strategy:
  • Helping channel partners found salt-delivery businesses
  • Amazon / Shopify (Ecommerce)
  • Wholesale channels
  • Physical retail
    3. The opportunities in his industry that exist for St. George entrepreneurs to build companies in this space
  • How ANYONE can build a salt delivery business that generates $2,000/month in profit, without any start up capital

This event is proudly sponsored by Scale STG!

About

Scale STG is an initiative by six powerhouse St. George-based companies including Intergalactic, Zonos, Vasion, Tech Ridge, TrulaCampus™, and The Workflow Academy. It is the collaborative and concentrated effort of like-minded individuals who decided to do something to fill the gaps in St. George’s entrepreneur ecosystem by putting their time and money into helping grow the next generation of southern Utah founders.

Get involved in the local tech/entrepreneurship community!

Scale STG is focused on building a tech/entrepreneurship sector that creates high-paying jobs that’ll help build an economy that can work for everyone in Southern Utah.

If you’re interested in that goal as well, then let’s work together! Text me at 435-862-0053 or email me at [email protected] if you need help finding your people. Things you can do:


  1. Support the Sandbox founders at Utah Tech University
  2. Join our Slack community. Introduce yourself, find other entrepreneurs, students, employees, retirees, etc. Anyone who is interested in tech/entrepreneurship is welcome!
  3. Mentor/hire students from any of our local education programs
    Utah Tech University
    - Software Engineering
    - Computer Science
    - Management
    - Marketing
    Dixie Technical College
    - - -
  4. Come to upcoming events
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Event Venue & Nearby Stays

Kiln St George, 1575 South River Road, St. George, United States

Tickets

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