Exploring Customer Experience in a Digital World

Join us for an engaging Masterclass on "Exploring Customer Experience in a Digital World" by , Adjunct Lecturer and Visiting Fellow at Alliance Manchester Business School.

Businesses are increasingly recognising the importance of managing the customer experience and the impact that this has on customer retention, business growth and profitability. Therefore, this short Masterclass will aim to give you an appreciation for why customer experience management is important in today’s business environment and how it can be improved. We’ll be introducing you to customer experience (CX) from the ‘sense’, ‘feel’, ‘think’, ‘do’ perspectives, looking at CX through the eyes of the customer and understanding how we can use this information to build enhanced customer experiences in a digital world.

The interactive session will provide not only thought provoking ideas but also some practical steps organisations can take to improve the experiences of their online interactions.

Agenda
7:00 – 7:30 PM: Registration & Networking

7:30 – 7:45 PM: Introduction

7:45 – 8:45 PM: Masterclass delivered by Dr. Dawn Holmes

8:45 – 9:00 PM: Q&A session
About :

Dawn is a Visiting Fellow in Marketing at AMBS with a strong practitioner background. She joined AMBS in 2014 as a consultant delivering projects and subsequently enrolled onto AMBS’s Doctoral Programme, completing her DBA in 2022. Dawn taught full time at AMBS (2020-2023), delivering marketing and operations courses across the school at undergraduate, Masters and Global MBA levels. She now focuses her teaching on Executive Education and Global programmes, as an adjunct faculty member. Outside of AMBS, she delivers on Executive Education programmes for Trinity Business School and Salford University.

Her marketing practitioner career spans 30 years, and included working with several technology brands. She now runs her own strategic marketing consultancy business. She is an active Fellow of the Chartered Institute of Marketing (CIM) and was elected to CIM’s Board of Directors where she served for 6 years.

The University of Manchester is a member of the prestigious Russell Group and is one of the UK’s largest single-site universities with more than 40,000 students on campus – including more than 10,000 international students.

The University is consistently ranked among the world’s elite institutions for graduate employability and world-class research across a diverse range of fields including cancer, advanced materials, global inequalities, energy and industrial biotechnology.

According to the 2023 Academic Ranking of World Universities, the University of Manchester is the 41st best university in the world, the 10th best in Europe and the 6th best in the UK.

The University of Manchester’s Middle East Centre at Dubai Knowledge Park opened in 2006 and is the largest and fastest growing in the University’s international network comprising four hubs in key business cities around the world.

The Centre has supported over 3,200 Part-time MBA and specialist Master’s students in the region and graduated more than 2,200 students. The Centre also works in regional collaborations with a range of industry groups, professional bodies and companies, and supports a regional alumni association with more than 5,000 members in countries across the region, including Egypt.

Triple Accredited MBA programmes:

• Manchester Global Part-time MBA
• Manchester Global Executive MBA

Other Programmes:

• Part-time MSc Financial Management
• Part-time MA Educational Leadership in Practice
• E xecutive Education

Our MBA is triple accredited by the AACSB, an accreditation body from the US, the EFMD from Europe and the Association of MBAs, making us a member of the elite group of less than 1% of business schools in the world with the triple accreditation.

Event Venue & Nearby Stays

TBC, Financial District, Riyadh, Saudi Arabia