Explore China Market Entry Opportunities with MICE & Digital Marketing

Join us for an exclusive event uncovering high-potential market entry strategies for Singapore businesses looking to expand in China. Gain firsthand insights from Daniel Li, Operations Director at HXE—China’s premier MICE booking platform—on how leveraging MICE (Meetings, Incentives, Conferences, Exhibitions) can accelerate your entry into the Chinese market. Also, hear from Warren Teh on digital marketing strategies essential for the Chinese market, plus details on grants designed to support your expansion goals.

This in-person event not only provides strategic insights but also offers a valuable networking opportunity with fellow entrepreneurs committed to driving impactful change.

Event Highlights:

15:15 Participants short self intro

15:30 Leverage MICE to enter Chinese Market

Discover how the MICE sector supports marketing and business development in China. Daniel Li will delve into the current MICE landscape, including insights from the 2023 China Hotel Association report, and offer practical tips on participating in or conducting successful MICE activities in China. Key takeaways include:

• The role of exhibitions, conferences and business meetings in the Chinese market
• Trends in the Chinese MICE industry and how to leverage them for market entry
• Proven approaches for hosting business meetings with top MICE leaders like HXE

15:50: Chinese Digital Marketing Overview and Market Entry Grant Opportunities

This session covers critical strategies for navigating China’s digital landscape, emphasizing the importance of localized content and consumer insights. Warren Teh will discuss:

• Leading Chinese digital marketing platforms and their unique advantages
• Innovative practices to connect with your target audience and boost engagement
• Establishing a brand presence with Official Accounts
• An overview of the Market Readiness Assistance (MRA) grant, helping Singapore companies offset costs associated with overseas expansion

16:20: Q&A

16:35: Business Networking

17:00: The End

Don’t miss this chance to equip yourself with actionable strategies and resources for a successful China market entry!

*Light refreshments will be provided.

Venue: 5 Pereira Rd #03-01 Singapore 368025 (Asiawide Industrial Building)

Tai Seng Mrt (6 mins walk)

EXPRESSWAY:
【PIE EXIT 11】Paya Lebar
【KPE/TPE EXIT 5】Paya Lebar

Event Venue & Nearby Stays

5 Pereira Rd, #03 01, 5 Pereira Road, Paya Lebar, Singapore