Everything You Wanted To Know About Using Video In Your Communications Work

Wed Sep 21 2022 at 01:30 pm to 04:30 pm

Resource For London | London

Dr Sarah Wishart, Creative Director at EachOther
Publisher/HostDr Sarah Wishart, Creative Director at EachOther
Everything You Wanted To Know About Using Video In Your Communications Work
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This is the second of two free, training events in 2022 which will cover how and why organisations can use video in their communications.
About this Event

This is one of two free, training events which will cover how and why organisations can use video in their communications. We will also look at how you can get funding for your video projects.

The first session will be on Wednesday 21 September, held online via Zoom and in person at Resource For London, for up to 30 attendees, primarily from small charities working in London. However, if you are from a larger charity or not based in London but your work still benefits communities in London, you are still eligible to take part.

These sessions will assist not for profit organisations with campaign strategy. Many charities want to use video content but lack the relevant skills in-house. This is an opportunity to bring a particular problem you are grappling with and we will propose creative processes to build into your communication strategies.


At the beginning of the session, we’ll spend time looking at a range of different formats and campaigns. We'll talk about how to work out the right format for your campaign and how to calculate the budget for different projects. You'll learn how to make sure you are being true to your organisation, creatively. We'll also discuss ways of being creative if you don’t have much (any?) budget, with a range of top tips and warnings!


The session will include:


• Why video is important

• Some examples of different impactful videos

• Different forms - how much they cost and the pros and cons of using them

• We'll talk through different issues around budgets

• How to get your projects funded including sources

• The pros and cons of getting videos made if you have no budget

• Commissioning work from external organisations


EachOther is not just a human rights charity – we’re also a production company who understand exactly the kinds of messaging you need, whether you’re a charity, a non-profit or an educational organisation. We can help you create films to start conversations. Whether you need to create something for a new campaign, enable your audience to access your resources or tell people about your events – nothing gets your message over faster than a video.


Mike Butler is a fundraising consultant with over 30 years experience of working with charities of all sizes. This has included helping organisations develop marketing and funding plans as well as working with them to secure funds for projects incorporating video.

Request your place today and we will be back in touch with you soon.



This event is being supported by Resource for London's Enhance project


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Event Venue & Nearby Stays

Resource For London, 356 Holloway Road, London, United Kingdom

Tickets

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