EventStorming Master Class - March 2023 (Milan)

Tue Mar 07 2023 at 09:30 am to Wed Mar 08 2023 at 05:30 pm

TAG Calabiana | Milano

EventStorming Master Class - March 2023 (Milan)
Putting business, software, and user experience experts on the same page
About this Event

Milan, 7th-8th March 2023. Trainer: Alberto Brandolini. 

If you’re looking for the online workshops, please check out the courses in live streaming by Alberto Brandolini: (4 half-day sessions) and (one 3-hour session).

COVID-19 Emergency Info

This workshop is designed to be delivered in presence, and it will take place in the TAG Calabiana in Milan.

Check out the full COVID-19 Emergency Info in the F.A.Q. section below.


EventStorming is a workshop format invented by Alberto Brandolini that promotes collaboration between different disciplines in order to solve business problems in the most effective way. EventStorming enables massive learning on complex business domains and promotes collaboration between different disciplines and across teams.

A visually effective problem-solving technique that puts everyone on the same page, EventStorming was greatly defined by Dan North: "In any EventStorming session of all different kinds, everyone knows what everyone else knows".

Target Audience

EventStorming is interdisciplinary. The specialistic notation is dropped in favour of an incremental lo-fi approach that allows an inclusive approach, while driving the exploration towards the most sensitive areas. Every participant will actively contribute.

Day 1 - EventStorming as a discovery tool
  • Quick kick-off: where are we and where we want to go
  • Real-world Big Picture EventStorming, mastering complexity and unknowns in large-scale modelling
  • Managing conflicts, highlighting risk, and the problems really worth solving
  • The facilitator’s toolbox revealed
  • Improving our process exploring motivations of different actors
  • The Change agent’s perspective: why it’s going to be hard even when improvement is obvious, and how to deal with stalemates
  • Everything’s connected: Lean & Kanban, complexity and organization limits
  • Working with startups vs. working with established companies
  • EventStorming as a platform for problem-solving
  • ModelStorming: modelling everything without a clue (and yet delivering amazing insights).

Day 2 – Using EventStorming to design a system
  • Emerging System Boundaries: from EventStorming to Bounded Contexts
  • Process Modelling EventStorming: a cross-discipline platform for collaborative modelling
  • A different perspective on software design: the picture that explains everything
  • Making policies explicit. Discovering the hidden truth in business behaviour
  • Design around Value: hidden and explicit motivators
  • Software Design EventStorming: discovering key software components
  • Aggregates and transactional consistency: independent moving parts in a large system
  • Design around the bottleneck: changing the rules of the game
  • Blending User Experience Design and Service Design into Software Design
  • Triggering bullet-proof design with visible state
  • The transaction illusion
  • From sticky notes to working software. When to go for a sophisticated architecture.
What you will learn

In this two-day EventStorming Master Class with Alberto Brandolini, we’ll practice three different flavours (Big Picture, Process Modelling and Software Design), applied to real-world business problems.

We’ll take into account the different perspectives (including the facilitator) in a process that spans large-scale discovery, to leverage collaborative design.

We’ll experience the how, and we’ll discuss the why.


Covid-19 Emergency Info – Read Carefully

We aim to inform all participants about any changes regarding the possibility of hosting the in presence workshop (e.g. if it becomes difficult and dangerous for the workshop to take place in presence due to the current COVID pandemic) as soon as possible, and in any case no later than 20 days prior to the workshop dates, as stated in our T&Cs.

This will depend on the decisions taken at a national level by the Italian Government, and we’ll have to act according to the latest information available with regards to in-person meetings, events and so on.

If we won’t be able to host the workshop due to new and unforeseen COVID-19 restrictions, we’ll provide a full refund of the tickets purchased and/or you’ll be able to convert the sum into credit to be used for another workshop by Avanscoperta.

The refund requests will take into account the ticket price only. Please take this into account when you book your trip and accommodation for this workshop. We recommend checking out external refund policies and available insurance options.

Generally speaking, the situation is far from being “under control”, and we’ll take into account the overall international context should you need to cancel your trip to Italy for this workshop.

Please reach out to us via email at [email protected] should you need any further assistance.

Safety and COVID-19: What are you doing to create a safe learning environment?

We and the staff at the venue are working hard to adopt all the needed measures to prevent the diffusion of COVID-19 by following the National and local guidelines.

Moreover, we believe that a great learning experience can happen only if all the people involved (the trainer, the participants, the organisers, and so on) feel safe, so we’ve added a few more guidelines in order to accomplish this goal and make sure everyone is taken care of.

Check out the venue page to find out more, and do not hesitate to reach out to us should you have any questions or concerns.

Wait… Is the EventStorming Remote Modelling Workshop a comparable alternative?

Not exactly: Big Picture dynamics and principles are really different when happening in-person vs remotely, and there’s no way to have participants feel one type of the experience if you are in the other container. The Big picture is also less effective when played remotely.

The EventStorming Remote Modelling is designed to help you facilitate and design online workshops, whereas the EventStorming Master Class is aimed at teaching you how to facilitate an in-person EventStorming session.

So the answer is: no, the EventStorming Master Class and the EventStorming Remote Modelling Workshop are two different things.

Entry-level: Is there anything I need to know before joining this Master Class?

No prior experience with EventStorming is required. However, you’re welcome to check out the EventStorming Website.

Tools & Laptop: Do I need my laptop?

You won't need a laptop in order to join this Master Class. In this highly interactive workshop, you’ll be engaging with Alberto Brandolini and other attendees for the majority of the time. We'll also spend a lot of time standing and walking around, so please remember to wear comfortable shoes.

Learning materials: Will there be anything to take away with me after the Master Class is over?

Yes, there will be some booklets and other learning materials for you to take home.


The Master Class will be confirmed upon reaching a minimum number of participants. All registered participants will be notified by email no later than one month prior to the workshop date.

About the Master Class

Language: The workshop will be held in English.

Time: from 9.30 am to 5.30 pm.

Venue: TAG Calabiana, Via Arcivescovo Calabiana, 6, 20139 Milan.

Laptop: Check out the F.A.Q. section.

Dress code: Informal. We recommend you wear comfortable shoes as the majority of the activities will involve walking around and standing up most of the time.

Included in the price: coffee breaks and lunch with the trainer and the other attendees are also included in this ticket... because networking matters.

How to get to Milan?

You can get to Milano Centrale by flying into one of these three airports: Linate, Malpensa, and Bergamo Orio al Serio.

Check out the TAG Calabiana page and get it sorted! With plenty of handy information on accommodation, travel options, where to find the training venue, and much more!

Questions? Drop us a line: [email protected]


EventStorming has been included in the Techniques quadrant of the ThoughtWorks Technology Radar 2018 as one of the techniques you should “Adopt“! Check out the latest ThoughtWorks Technology Radar.

It’s a de-facto standard in the Domain-Driven Design community for exploring and designing complex interactions.

A wide range of organisations has benefited from it: from online marketplaces, to financial and trading institution; from small startups to large scale enterprises.

Link to the website


Alberto Brandolini

Event Photos

Under_Cover_Learner Discount - SAVE 20%

If you’re paying the ticket out of your own pocket and you don’t have a VAT number, you can get a 20% discount on any tickets and on any ticket tiers!

How? Just enter the Under_Cover_Learner promotional code in the registration field on Eventbrite.

Please note: This code cannot be used in conjunction with any other offers/discount codes, and it applies to any ticket tier.

If you need to pay with PayPal, drop us a line at [email protected]

We accept the following methods of payment:

PayPal, Credit/Debit card (via PayPal, click on the link: "Don't have a PayPal account?"), Bank transfer (upon request - contact us at [email protected]).

T&C, Privacy Policy, cancellations and refunds, Venue info

Find out more at this .


Event Venue & Nearby Stays

TAG Calabiana, Via Arcivescovo Calabiana, 6, Milano, Italy


EUR 1199.00 to EUR 1499.00

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