About this Event
This series consists of five monthly events, each tailored to demonstrate the transformative potential of AI in specific organizational departments. Each session will provide hands-on demonstrations, actionable insights, and practical tools for integrating AI into business workflows. Lunch and beverages will be provided, and participants can purchase all five events at a discounted rate of 50%.
Cost: $95 per event, 50% discount for all five sessions purchased together.
Target Audience:
This course is ideal for:
👉 Marketers: Professionals looking to enhance their marketing strategies through AI-driven automation and innovation.
👉 Digital Strategists: Individuals interested in leveraging AI technologies to optimize digital marketing campaigns and customer interactions.
👉 Business Owners: Entrepreneurs seeking to understand how AI can improve efficiency and effectiveness in marketing efforts.
👉 Technology Enthusiasts: Individuals curious about the application of AI, automation, and advanced technologies in the marketing ecosystem.
👉 Professionals in Related Fields: Anyone in roles involving customer engagement, content creation, SEO management, PPC campaigns, or digital transformation initiatives.
No prior experience with AI is required, making this course accessible to learners at various stages of their careers and industries.
This diverse audience ensures that participants gain practical insights and skills applicable to a wide range of marketing scenarios, from small businesses to large enterprises aiming to innovate their marketing strategies.
Learning Objectives:
1️⃣ Understand AI in Marketing: Gain a foundational understanding of artificial intelligence (AI), its evolution in marketing, and its key benefits and challenges.
2️⃣ Application in Marketing Tasks: Explore how AI enhances various marketing tasks including social listening, email personalization, dynamic pricing, sentiment analysis, and media buying.
3️⃣ AI Technologies: Learn about advanced AI technologies such as automation, chatbots, natural language processing (NLP), robotic process automation (RPA), Metaverse, Augmented Reality (AR), and Virtual Reality (VR) and their applications in marketing.
4️⃣ ChatGPT for Marketing: Assess the usability and significance of ChatGPT-3 & ChatGPT-4 in tasks like content curation, SEO optimization, PPC campaigns, and copywriting.
5️⃣ Best AI Marketing Tools: Explore and evaluate top AI-powered marketing tools designed to automate and streamline promotional tasks.
6️⃣ Case Studies and Examples: Analyze real-world case studies and examples of successful AI implementations in marketing across various industries.
7️⃣ Integration Strategies: Develop strategies for integrating AI technologies into existing marketing workflows to improve efficiency and effectiveness.
8️⃣ Future Trends: Stay informed about emerging trends in AI and their potential impact on the future of marketing strategies and consumer engagement.
Event Venue & Nearby Stays
The Anza A Calabasas Hotel, 23627 Calabasas Road, Calabasas, United States
USD 570.00
