About this Event
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Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This 1-day course introduces the core skills required to engage confidently in advocacy and policy influence. Participants will gain a practical understanding of how public policies are formed, how advocacy contributes to decision-making, and how to communicate issues effectively to drive change.
The program covers policy analysis fundamentals, strategic advocacy messaging, stakeholder engagement, and coalition-building techniques. Using practical tools, guided discussions, and structured exercises, you will learn how to design advocacy initiatives that engage communities, influence decision-makers, and create meaningful social impact.
By the end of the course, you will feel confident contributing to policy conversations and supporting advocacy efforts with clarity and purpose.
Learning Objectives
By the end of this course, you will be able to:
- Understand how advocacy influences policy and public decisions
- Analyse policy issues using simple and practical frameworks
- Develop clear and persuasive advocacy messages for diverse audiences
- Identify and engage key stakeholders effectively
- Design structured and achievable advocacy campaign plans
- Communicate confidently using advocacy tools and media channels
- Build coalitions and partnerships to strengthen advocacy impact
Target Audience
This course is suitable for:
- NGO professionals
- Activists and campaigners
- Community leaders and organisers
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Why Is This Course Right for You?
This course is ideal for individuals looking to develop practical advocacy skills grounded in real-world application. You will gain tools to analyse policy issues, communicate strategically, and mobilise people toward positive change. Hands-on exercises build confidence and clarity in navigating policy environments, while expert facilitation ensures learning is relevant and engaging. By the end of the session, you will be equipped to influence policy discussions with confidence, strategy, and purpose.
📧 Contact us today to schedule a customized in-house, face-to-face session: [email protected]
Agenda
Module 1: Introduction to Advocacy & Policy
Info: • Understanding advocacy and policy influence
• Why advocacy matters for social change
• Types of advocacy approaches
• Activity
Module 2: Basics of Policy Analysis
Info: • What policy analysis involves
• Identifying policy problems and gaps
• Gathering evidence and research
• Case Study
Module 3: Crafting Advocacy Messages
Info: • Elements of a strong advocacy message
• Aligning messages with audiences
• Storytelling for impact
• Activity
Module 4: Stakeholder Mapping & Engagement
Info: • Identifying key stakeholders
• Power and influence mapping
• Engagement planning
• Role Play
Module 5: Advocacy Campaign Planning
Info: • Setting goals and objectives
• Selecting advocacy tools and tactics
• Monitoring campaign progress
• Activity
Module 6: Coalition Building & Partnerships
Info: • Working with allies and networks
• Managing collaborative relationships
• Coordinating advocacy efforts
• Case Study
Module 7: Communication Strategies for Advocacy
Info: • Using media and digital platforms
• Public speaking and message delivery
• Managing public perception
• Activity
Module 8: Ethics, Accountability & Responsible Advocacy
Info: • Ethical frameworks in advocacy
• Transparency and accountability
• Mitigating risks and challenges
• Role Play
Event Venue & Nearby Stays
Regus-Brisbane – Spaces Jubilee Place, 470 Saint Pauls Terrace#Level 1, Fortitude Valley, Australia
AUD 508.50 to AUD 614.39
