Name: Early Traction in Cleantech: What Counts, What Doesn’t & How to Show it
Start: 2026-02-02T10:30:00-05:00
End: 2026-02-02T12:00:00-05:00
Location: 7 Bayview Station Rd

$Early Traction in Cleantech: What Counts, What Doesn\u2019t & How to Show it$

An in-person workshop helping early-stage cleantech founders communicate traction before revenue and clearly define TRL.
About this Event

Join Lise Beutel, IO Cleantech Advisor, for a practical, in-person workshop on how early-stage cleantech ventures can assess, demonstrate, and clearly communicate meaningful traction before revenue. Founders will learn what proof points matter at each stage of development, how to translate technical progress into buyer- and investor-friendly language, and how to position their companies for funding, partnerships, and commercialization.

This session will include real-world examples, interactive discussion, and time for Q&A to help founders confidently communicate progress and readiness.

What You’ll Learn

A clear overview and refresher on Technology Readiness Levels (TRLs) and Business Readiness Levels (BRLs)
What proof points are required to advance from one TRL to the next
How to clearly communicate TRL advancement through de-risking activities,
How to translate technical milestones into buyer-friendly value propositions
How partners, pilots, and early customers contribute to early traction and investment readiness

About the Facilitator

Lise Beutel, IO Cleantech Advisor, brings over 20 years of experience guiding startups, scale-ups, and industry leaders in accessing public and private funding to fuel growth and innovation.