About this Event
Join us for our 3rd E-Commerce (Shopify & Woo-Commerce) Meetup designed to empower local e-commerce businesses with the knowledge and tools to thrive.
For this Meetup we’ll be covering eCommerce playbooks along the customer journey to Attract, Convert and Retain customers and cover some recent partner updates and resources from Shopify, Meta, Tik Tok and Google.
Key Takeaways:
Customer Acquisition: Learn the latest tactics to attract and engage potential customers, we’ll cover new resources and updates from Meta, Tik Tok and Google.
Conversion Optimisation: Discover how to turn website visitors into paying customers with proven conversion strategies, including optimising your website's user experience, leveraging product reviews, and implementing effective calls-to-action.
Retention and Loyalty: Understand the importance of nurturing long-term customer relationships and explore powerful tools to increase customer lifetime value, such as personalised email marketing, testing, SMS and more.
By attending this meetup, you'll gain valuable insights into the best practices and cutting-edge strategies that can help you drive growth and revenue for your E-Commerce business.
Whether you're a seasoned Shopify store owner or just starting, this event promises to provide actionable advice and innovative tools that will take your online store to new heights.
This Meetup is perfect for:
- eCommerce Business Owners looking to grow digital revenue
- Startups
- Marketing Managers/ Directors
Presenters:
Matt Cowdell - Arthur Street Digital
Matt is a highly experienced and respect digital marketer. Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.
After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.
It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St.
Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands.
Arthur St specialises in developing strategy, implementing campaigns, finding insights from data and training marketing teams.
Steve Berry - Greenfish Marketing
Steve Berry, Founder and Head of Strategy at Greenfish Marketing, established the agency in 2017 with the key concept that Automated Marketing and Communication are an essential partnership in growing a business.
Steve’s ultimate goal, as well that of Greenfish Marketing, is to assist business owners in achieving success by establishing realistic and efficient communication strategies with both their current and future customers.
With a speciality in Email, SMS and Automated Marketing, Steve is extremely experienced in all major CRM Systems. However, it’s his strategy and wealth of knowledge gained over the past 15 years that ensures clients receive the highest possible return on investment.
Greenfish Marketing is located within the Runway Office and is proud to be an active member of the Geelong Marketing community. Steve and his team look forward to connecting with you at our upcoming information night.
Hannah Nicholson - Arthur Street Digital
Hannah has 8 years of experience working within the Tourism and Retail Management industries.
A naturally curious thinker with a passion for all-things digital, Hannah’s experience includes digital strategy, content creation, retention marketing, & event management.
Hannah is an experienced and effective marketing trainer, upskilling individuals and teams on all aspects of digital marketing.
Event Venue & Nearby Stays
Runway Building, Federal Mills, 33 Mackey St, 33 Mackey Street, North Geelong, Australia
AUD 0.00
