Driving Innovation with Integrity: AI in Marketing

Digital marketing experts lead us in a discussion on leveraging AI while managing ethical considerations like bias, transparency, and privacy.

As AI continues to transform the marketing industry, marketers must remain vigilant in managing the ethical considerations of AI. Join|AMA Rochester and top digital marketing experts for a panel discussion exploring key questions, such as:

• How can marketers leverage AI tools responsibly and maintain customer trust?
• How can we mitigate potential biases in AI algorithms?
• How can we balance personalization with privacy in AI-driven marketing?

Don’t miss this essential discussion for marketers who want to stay ahead of the curve while adhering to ethical best practices.

Light hors d'oeuvres will be served and the event registration includes a drink ticket!

Thank you to our sponsor Blue Lid Aerial Photo & Video Services for providing audio services.

Lindsay Connelly – President, Linden Digital Marketing

For over a decade, Lindsay Connelly has proven herself a successful digital marketer who enriches the Rochester community. It started at RIT in 2011 with a BA in Marketing, which continued into an MBA with a focus in MIS in 2018 from RIT. While obtaining her master’s, she decided to start her own business. Linden Digital Marketing was founded in 2018 and the company is now a flourishing marketing firm supporting B2B and B2C companies in digital marketing strategy, tactics, website development, and much more. What began as a one-woman operation has quickly grown into an LLC that employs fourteen local marketing experts. Linden more than doubled in size in each of the last two years. Lindsay was named an RBJ 40 under 40 honoree in 2022 and Emerging Tech Woman of the Year by TechRochester in 2023. When Lindsay isn’t working on her thriving business, she invests her time in raising her two young children, rock climbing at RIT’s Red Barn and volunteering as a board member for Journeys of Solutions Inc. St. Ann’s Foundation and Home Acres Brighton. Lindsay is a proud member of the Rochester community who gives back through her time, talent, and leadership.

Martha MacPherson - Chief Marketing Officer, e-Discovery Assistant

Martha brings over 20 years of B2B marketing and sales expertise to the table, having helped fast-paced startups and growth-phase companies achieve their goals. As a performance-driven marketer, Martha focuses on boosting revenue and raising brand awareness through content marketing, demand generation, digital marketing, Account Based Marketing (ABM) and communications. With a proven track record of accelerating revenue growth and an in-depth understanding of the sales-marketing connection, Martha has excelled in early-stage startups, restarts, and high-growth companies, as well as global market leaders. She’s a recognized leader known for my initiative, creativity, teamwork, and the ability to drive change through vision, strategy, and execution. Her passion for learning and improving never wanes, and she believes that sales and marketing teams must work harmoniously to maximize revenue and minimize costs. Her knack for measuring ROI, combined with an expertise in marketing campaign reporting and analytics, helps her create and implement winning digital revenue acceleration strategies. As a leader who cares about the growth and success of my team, she’s committed to providing opportunities for professional development and growth.

Brian Piper - Director of Content Strategy and Assessment, University of Rochester

Brian Piper is also an author, award-winning international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for dozens of companies, including Xerox, L3Harris, IBM, and Volvo, and has spoken at hundreds of conferences and events. Brian has spent the last eight years focusing on data analytics, digital marketing, and content strategy. Since 2021, he has been diving into AI, web3, community building, and the metaverse. Brian wrote Epic Content Marketing for Higher Education and co-authored the second edition of Epic Content Marketing with Joe Pulizzi. He is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer and a contributing author of The Content Entrepreneur with Joe Pulizzi. Brian was named one of the top higher education marketers to follow in 2023 and 2024. Brian is the host of the AI for U podcast which focuses on practical AI implementation and use cases in higher education institutions.

Connor Russo - Head of Marketing & Brand Development at Global Vending Group, Inc.

Connor is a highly dedicated marketing and business development professional who brings a proven track record of driving growth and revenue through strategic planning, market analysis, and project management. His expertise lies in crafting and executing effective marketing strategies, building and leading cross-functional teams, and delivering results that align with business objectives. In his role at BookVending.com, he has helped millions of students develop a love for reading. The company’s innovative programs have made a profound impact on literacy and help shape the future of education. As a freelance marketing and business development consultant, Connor is passionate about creating tailored solutions that drive success.

Moderator - Makenzie Morrill, Creative Marketing Strategist, SimuTech Group

Makenzie is a seasoned marketing professional with a BA in Communications from SUNY Cortland and an MS in Strategic Marketing from Roberts Wesleyan College. She excels in campaign management, content creation, audience targeting, social media strategy, inbound lead management, and paid advertising. Recognized with awards like the Channel Marketing Partner of the Year from Ansys Inc. and the SimuWISP Award for Women in Technology, she also coaches for Girls on the Run. Her diverse experiences make her a valuable asset in marketing and communications.

Event Venue & Nearby Stays

Delmonico's Italian Steakhouse, 125 White Spruce Boulevard, Rochester, United States