About this Event
Summit Background
In recent years, China's economic structure has undergone another upgrade, with artificial intelligence (AI) technology leading the fourth industrial revolution. Consumption trends have shifted from quantity growth to adjustments within the existing stock. As consumers become more cautious in their decision-making, it is getting harder to get them to spend money. Meanwhile, short videos, live-streaming, and social e-commerce have emerged, and consumer interactions have become fragmented, making it increasingly difficult to capture consumers' attention. These changes are indeed driving significant changes in China's marketing and business models. In the challenging, confusing, anxious yet seemingly hopeful year of 2025, how can enterprises effectively capitalize on opportunities, swiftly respond, and improve marketing efficiency through technology to achieve remarkable growth?
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit will provide marketing and e-commerce professionals with a deeper understanding of the changes in the brand marketing ecosystem in the context of economic slowdown. It will help them stay updated on the latest trends in e-commerce operations, enhance brand resilience, navigate through market cycles, return to the essence of business, and address their current pain points in a systematic manner.
Event Date/ Location / Organizer
March 27-28, 2025 / Shanghai, China / ECV International
The summit will be held in-person and online.
Simultaneous interpretation (mutual translation between Chinese and English) is provided.
Hot Topics
➤ New Changes in Marketing Driven by Omni-link AI
➤ How Can Generative AI Open up a New Personalized Shopping Experience
➤ How Can E-commerce Brand Owners Achieve Growth in Both GMV and ROI under the “User First” Strategy?
➤ Leveraging AI to Seize the Opportunity of Consumption Upgrading or Consumption Downgrading in an Era of Increasingly Differentiated Consumer Demands
➤ Building Brand Resilience to Navigate through Cycles amid Economic Slowdown
➤ Digitalization Helps B2B Enterprises Return to Essence of Business in Era of Uncertainty
➤ B2B Marketing: How Enterprises Can Do a Good Job in ABM Key Account Marketing
➤ Panel Discussion: Omni-operation and Integrated Marketing Inside and Outside the Site Promote New Growth in E-commerce
…
Main participating groups
President, Vice President, CEO, COO; CMO, Marketing VP, Director; Digital Director, Manager; Head of Commercial
DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit is looking forward to your arrival.
To learn about summit registration, sponsorship and partnership information, please contact:
https://www.ecv-events.com/chinadmes2025?lang=en
Email: [email protected]
About us
ECV International is a leading organizer of high-end international events of all sizes. We are committed to providing customers with high-quality and personalized service for each and every event.
Our business scope reaches out the globe. Every year, we host regularly more than 60 high-level online and in-person international conferences in Singapore, Vietnam, China, Thailand, United Arab Emirates, France, Germany, America and other countries, attracting 6,000+ attendees from across the world— including senior management of established players, to first-time entrepreneurs of start-ups, to technical KOLs.
Our mission is to present the cutting-edge and high-quality content, build a valuable networking platform for corporate executives, and help decision makers create value and pursue excellence.
Event Venue & Nearby Stays
Jingan,Shanghai, China, Shanghai,China, Shanghai,China
USD 907.04 to USD 1266.99