About this Event
This one-day program offers a Course Completion Certificate and is designed to deliver maximum impact in a short time. Participants will earn 8 professional credits upon successful completion. This training is conducted in a classroom format at scheduled location and is conducted in English to accommodate a diverse professional audience.
Snacks, beverages, and lunch will be provided during the session.
Course Overview:
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide you with a great set of skills to market your business online. Content is the king of Internet marketing, and you need to know how to utilize your great content. If you want your business to grow then you need to understand Internet Marketing Fundamentals.
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding
of:
- SWOT Analysis in Marketing
- Marketing Research
- Real Time Marketing
- Brand Management
- Social Media (I)
- SEO Basics
- Social Media (II)
- Website Characteristics
- Capturing Leads
- Campaign Characteristics
Prerequisites:
None
Course Materials:
Attendees will receive a course manual with presentation slides and reference
materials.
Target Audience:
Anybody who is interested in learning Internet Marketing Fundamentals Skills
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Agenda
SWOT Analysis in Marketing
Info: ● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Review Questions
Marketing Research
Info: ● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience ● Case Study
● Review Questions
Real Time Marketing
Info: ● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Review Questions
Brand Management
Info: ● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Review Questions
Social Media (I)
Info: ● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Review Questions
SEO Basics
Info: ● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Review Question
Social Media (II)
Info: ● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Review Questions
Website Characteristics
Info: ● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Review Questions
Capturing Leads
Info: ● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Review Questions
Campaign Characteristics
Info: ● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Review Questions
Wrapping Up
Info: ● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Event Venue & Nearby Stays
Albert Street & Metcalfe Street, 116 Albert Street Suite 200 & 300, Ottawa, Canada
CAD 513.62
