About this Event
Whilst most of us know a cookie-less world is coming, many are still unsure what this means and how they can stop the impending removal of cookies from impacting their marketing efforts – from retargeting ads on paid search, to effective marketing measurement.
Join us on Tuesday 19th July to get the answers you need to navigate this new and unknown landscape.
Featuring two panel discussions with industry experts from tech, data privacy and marketing, we’ll evaluate the impact and challenges of these changes, uncover the opportunities, and set out some best practices to help you future proof your strategies.
Program
2:30pm – 3:00pm: Event open, refreshments and networking
3:00pm – 3.15pm: Welcome and Introduction
3:15pm – 4:15pm: Discussion One - How the cookie crumbles. The future of marketing in a post-cookie world
The removal of third-party cookies is upon us. Hear from the experts about how they are considering the future of digital marketing. Understand the impact and the opportunities it presents, ask questions and leave with actionable and balanced ideas to take back to your business.
4:15pm – 4:30pm: Break with networking and refreshments
4:30pm – 5:30pm: Discussion Two - Does consistency conquer all? Do the benefits of an ‘always on’ marketing funnel outweigh the challenges?
Many are looking to loyalty strategies as the best line of defence in the wake of the demise of the cookie.
Learn about the ‘365 model’ and why, despite its challenges, it is fast becoming a winning formula for marketers. We’ll discuss how maintaining audience engagement throughout the year can help you build a robust first party data strategy and deliver better results than siloed peaks of activity.
5:30 – 5:45pm: ‘Wrap-up’ and closing statements
5:45pm – 6:30pm: Networking
6:30pm: Event close
Who should attend?
Senior and middle management-level marketers from the events, media, and publications sectors.
Spaces are limited so register now to secure your place at this exclusive event. If you have any questions, please contact the MCM team at [email protected]
Event Venue & Nearby Stays
The Loading Bay, Techspace Shoreditch, 25 Luke St, London, United Kingdom
GBP 0.00