About this Event
Our equips you with the skills and knowledge to excel in the dynamic online landscape. Learn the latest strategies in SEO, social media, email marketing, and more. Stay ahead in the digital age, boost your career, and drive business growth. Join us for comprehensive, hands-on training.
This course sets out essential concepts and skills relating to the fundamentals of digital marketing.
On completion of this course, a learner will be able to define different elements of digital marketing, understand what goes into a campaign, and identify the typical goals used.
Specifically, learners will be able to:
- Understand key concepts of digital marketing, including advantages, limitations and planning.
- Understand various web presence options and how to select appropriate keywords for search engine optimisation.
- Recognise different social media platforms, and set up and use common platforms.
- Understand how effective social media management assists in promotion and lead generation.
- Use a social media management service to schedule posts and set up notifications.
- Understand various options for online marketing and advertising,including search engine, e-mail and mobile marketing.
Event Venue & Nearby Stays
International Plaza, 10 Anson Road, 26-08A, International Plaza, Singapore