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In this 3-hour live session, you will learn how to gather insights on your target audience and use tools such as Google Analytics to understand the digital opportunity for your SME and where you need to be. From there, you will learn how to transform those insights into actions enabling you to make the best decisions for your SME about where you spend your time and resources with digital marketing.
This session centres around how to create and measure your digital strategy in order to make better decisions for your online activity. This is not so much about the hands on implementation of digital tactics, but how to gather insights from tools like Google Analytics, keyword tools, and audience insight tools so that you can develop a clear picture of where your business is now, and work out how to improve your results.
Our digital marketing expert will walk you through a step by step process, how to compile your data and how to pinpoint digital opportunities and where you or your team could invest more time and effort to attract and engage with your target audience online.
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Event Venue & Nearby Stays
Norfolk Chamber of Commerce, 2 Agricultural Hall Plain, Norwich, NR2 3FS, United Kingdom
Tickets
