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Whether you’re just getting started or looking to sharpen your digital strategy, understanding today’s digital marketing essentials is key to reaching customers and growing your business.This foundational workshop—led by L8P and designed specifically for Whistler’s small business community—breaks down the core digital marketing concepts every business owner should know. You’ll learn practical, easy-to-implement strategies to improve your online presence and feel confident making marketing decisions, regardless of your experience level.
This hands-on, two-hour session will walk you through digital marketing channels, effective branding practices, and tools to help streamline your workflow. You’ll leave with a customized action plan built for your business.
Key Takeaways
Understand the modern digital marketing landscape and how it impacts business growth
Identify core pillars: website optimization, social media, email marketing, and Google My Business
Learn why consistency matters—and how to streamline your brand presence
Build a practical digital marketing action plan tailored to your business
Discover easy-to-use tools for social media engagement and email automation
Improve your Google My Business profile to boost local visibility
What to Expect
Interactive learning: Live demonstrations, small-group activities, and scenario-based discussions
Real-time support: Q&A tailored to the challenges and questions of attendees
Action-focused content: Tips you can apply immediately to strengthen your digital footprint
Workshop Content Overview
Introduction to digital marketing channels
How to audit and refine your online presence
Practical steps for consistent branding and messaging
Getting started with Google My Business
Basics of email marketing automation
Open Q&A for real-world, business-specific questions
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Event Venue & Nearby Stays
201 - 4230 Gateway Drive, Whistler, BC, Canada, British Columbia V0N 1B4
Tickets
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