Digital Fight Club: Marketing - Fall 2023

Thu Oct 26 2023 at 05:30 pm to 10:00 pm

Granada Theater | Dallas

Digital Fight Club
Publisher/HostDigital Fight Club
Digital Fight Club: Marketing - Fall 2023
Brand CMOs get to watch Agency CEOs fight over pressing marketing issues. Sure beats being kissed up to in an RFP pitch!
About this Event

Tired of the same old marketing events? So are we. We're turning the marketing panel on its head.

Brands want straight answers to hard questions from the marketing agencies they hire. So we decided to let the agencies argue it out in front of them.

10 agencies will fight in front of 5 brand referees and an audience full of even more brands and agencies. We'll only let 10 AdTech vendors in. That way you won't be swarmed.

The best marketing networking event you will ever go to. The most fun marketing event you will ever attend. The most educational party you've ever been a part of...all in one amazing evening.

So there is no pressure.

Then we let the refs and audience (that’s you) vote for a winner. That’s not boring. That’s fun.…and you might learn something or find your next agency or client.

Event Timeline

5:30pm - VIP Reception at The Sundown @ Granada

6:00pm - Doors Open / GA cocktail party with DJ Jason Esquire

7pm - Fights begin

8:15pm-ish - After Party on the @ The Sundown


Here's how it works: 

Brands: FREE: 40 blocks available. 1 - VIP ticket (VIP reception, must be CMO or equiv), 4 - GA tickets, After Party access

Agencies: 40 agency blocks available. There are no sponsor "speaking" opportunities for this event. There are no outside ticket sales. Agencies are required to purchase a "ticket block" or get a vendor to throw you some tickets (it happens!)

There are 3 levels.

Entry: $500 : 2 - GA tickets,  After Party access

Standard: $1,250 : 4 - GA tickets, 1 - VIP ticket (VIP reception), After Party access

Premium: $2,000 : 6 - GA tickets, 2 - VIP tickets (VIP reception), After Party access

Ad Tech Vendors: We have 10 Fight Corner sponsorships available and a few minor levels as well. Contact Michael Pratt [email protected] to get the deets.

Everyone else: This event is invite only specifically for brands and agencies. If you feel you are the exception, contact Michael Pratt [email protected].

The Fight Card
Fight #1: TBA
Fight #2: TBA
Fight #3: TBA
Fight #4: TBA
Fight #5: TBAThe Format
  • Opening salvo: 45 seconds each
  • Rebuttal #1: 30 seconds each
  • Rebuttal #2: 30 seconds each
  • Ref's question: 15 seconds each
  • Ref's follow up: 15 seconds each
Fight Referees
  • Lisa Matarazzo - CMO, Toyota
  • TBD
  • TBD
  • TBD
  • TBD
</ul>After Party

This event flies by and after 1 hour of fights we head to the Sundown (attached to the Granada) for the after party. The buzz and energy of the fights carries over into world class relationship building which leads to amazing business!

We prefer "partner" vs "sponsor" We also don't like to have too many of them. Any marketer worth their salt knows that most marketing events are "vendor-fests" Not DFC. We only have 10 vendors and over 75 brands and agencies. Everyone can relax!


Event Venue & Nearby Stays

Granada Theater, 3524 Greenville Avenue, Dallas, United States


USD 0.00 to USD 2000.00

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