About this Event
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks provided
Course Overview
This immersive workshop is designed for artists, crafters, and creative entrepreneurs in Taos, NM, aiming to transition into the digital marketplace. Participants will explore market research techniques, digital platform strategies, and tools to effectively promote and sell their creations online. By the end of the day, attendees will have a clear roadmap to establish and grow their digital presence, ensuring their unique crafts reach a global audience.
Learning Objectives
By the end of this workshop, you will:
- Understand the dynamics of the digital marketplace for creatives
- Conduct effective market research to identify opportunities
- Build and optimize their online presence on various platforms
- Implement digital marketing strategies to promote their work
- Utilize e-commerce tools to manage sales and transactions
- Develop a strong brand identity and narrative
- Navigate legal and financial aspects of online selling
- Create a personalized action plan to launch their digital business
Target Audience
- Artists and crafters seeking to expand into online sales
- Heritage workers and creative entrepreneurs
- Individuals interested in transforming their creative passion into a sustainable business
- Small business owners looking to enhance their digital presence
Why Choose This Course?
Taos, with its rich artistic heritage and vibrant creative community, offers the perfect backdrop for this transformative workshop. Participants will gain practical skills and insights to navigate the digital landscape, ensuring their unique creations reach a broader audience. The course emphasizes hands-on learning, real-world applications, and personalized guidance, making it an invaluable opportunity for creatives looking to thrive in the digital age.
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Bring your team and save
1. Groups of three or more receive a 10% discount
2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.
Would you like to bring this experience directly to your team?
In-house delivery is available, saving travel costs and providing tailored strategies that address your organization’s specific creative and digital needs right away.
📧 Contact us today to schedule a customized in-house session:
Agenda
Module 1: Introduction to the Digital Marketplace
Info: • Understanding the evolution of online commerce for creatives
• Identifying key digital platforms for artists and crafters
• Assessing the benefits and challenges of selling online
• Icebreaker Activity
Module 2: Market Research for Creatives
Info: • Techniques to identify target audiences and niches
• Analyzing competitors and market trends
• Tools for gathering customer feedback and insights
• Hands-on Exercise
Module 3: Building Your Online Presence
Info: • Setting up professional profiles on platforms like Etsy, Shopify, and Instagram
• Crafting compelling product descriptions and visuals
• Understanding SEO and its impact on visibility
• Simulation
Module 4: Digital Marketing Strategies
Info: • Basics of social media marketing for creatives
• Email marketing and building a subscriber list
• Collaborations and influencer partnerships
• Role-Play
Module 5: E-Commerce Tools and Platforms
Info: • Overview of e-commerce platforms suitable for artists and crafters
• Integrating payment gateways and managing transactions
• Inventory management and order fulfillment basics
• Quiz
Module 6: Branding and Storytelling
Info: • Developing a unique brand identity
• The power of storytelling in marketing
• Visual branding elements: logos, color schemes, and typography
• Case Study
Module 7: Legal and Financial Considerations
Info: • Understanding copyrights and intellectual property rights
• Basics of pricing your work and managing finances
• Sales tax and business registration essentials
• Discussion
Module 8: Creating an Action Plan
Info: • Setting short-term and long-term business goals
• Identifying resources and support networks
• Developing a 30-day action plan for digital launch
• Action Plan Review
Event Venue & Nearby Stays
Regus - Taos, NM, Regus office space, Taos, United States
USD 566.92 to USD 680.14
