PDMA
About this Event

Overview:

Let's explore the fundamental role empathy plays in developing obsession-worthy products. By developing bone-level empathy, teams can begin the design process with a true north star in mind. This empathy-plus is not just a feel-good concept—it's a strategic tool that let's managers be more independent and make quicker decisions.
Gustavo Soares will share Disney and Alienware best practices and case studies that demonstrate how empathy-driven development leads to more user-friendly, market-ready products. Whether you're a product manager, designer, or engineer, this session will inspire you to rethink your approach and work with the customer in mind.

Key Takeaways:

Define the Empathy Model.
Explain which questions lead to empathy, to vision, and finally a guiding north star in hardware development.
Apply the Empathy Model to a Disney Parks Case Study and an Alienware Case Study.

Meet the Speaker:

Gustavo Soares has dedicated his life to delivering future tech to the hands of users today. He leads with empathy and product pride, resulting in new and immersive ways to play beyond the desk or screen. By marrying a startup mindset with data-driven empathy, Gustavo bucks corporatism to connect with users on a deeper level. He has a track record of successful products in the market today and hopes to deliver many more.