About this Event
ABOUT THE EVENT
Attendees will dive deep into the prevalent pitfalls of AI usage in SEO and learn how to leverage it well for impactful results. The focus will be on identifying and rectifying common AI errors, such as reliance on clichés, indiscriminate use of adjectives, and producing voluminous yet meaningless content. Participants will gain insights into maintaining integrity and authenticity of brand voice while utilizing AI, ensuring that their content does not fall into the crap-trap of sounding artificial or disconnected from their audiences’ needs.
ABOUT TOGETHER DIGITAL
Together Digital is a collaborative community of women in digital, marketing, advertising, tech, and development––who choose to share their knowledge, power, and connections to help more women advance in our field.
They say it's not what you know, but who you know. Grow your network by the hundreds when you join our national community of collaborative women who work to help EVERYONE succeed.
We empower women in digital with professional & personal development through the community.
www.togetherindigital.com
SPEAKER
Search, ranking, and web accessibility are essentially baked into Lea Scudamore’s DNA. As the Director of SEO at Aimclear, Lea applies industry-leading knowledge and skills to drive extraordinary results for the clients she supports.
Intensive focus on search engine optimization (SEO), user experience (UX), web accessibility, and organic content strategies have placed Lea among the most sought-after experts on the international marketing conference circuit. Lea continually challenges SEOs to reimagine SEO holistically as an essential profit center for businesses.
Lea’s primary responsibilities at Aimclear include forming deep strategies for accounts, technical website optimization, reporting, and troubleshooting. Additionally, Lea is leading the charge in web accessibility, Web Content Accessibility Guidelines (WCAG), and ADA website compliance for Aimclear’s clients.
Her work has been a cornerstone of multiple national and global award-winning case studies. With more than two decades of hands-on management experience in SEO, web design, and content development. Lea's client credits span a range of business types from startups to iconic global brands. Her portfolio includes brands such as Dell Enterprise Software/Quest Software, Airbnb, Halvor Lines, AK Materials Handling, and numerous others.
AGENDA
8-8:30am Registration/Networking
8:30-9:30am Welcome & Speaker
9:30-9:45am Q+A
9:45-10am Ask & Give/Closing
Event Venue & Nearby Stays
Bamboo Royal Oak, 220 South Main Street, Royal Oak, United States
