Destination Marketing Forum

Tourism is the industry of industries — fueling economic growth and telling our most authentic stories. At the heart of this work are Destination Organizations, connecting communities, businesses, and governments to attract visitors, talent, and investment.

The Destination Marketing Forum is a one-day gathering of global, national, and local leaders designed to inspire and equip community leaders, businesses, and marketers with the tools and insights to champion destination marketing.

Join us for inspiring keynotes, rapid-fire learning sessions, and conversations with experts from Destination Canada, Destination Toronto, VERB Interactive, Discover Saskatoon, WJ, and Stealth Media. Expect a day filled with ideas, connections, and practical strategies you can apply to grow stronger, prouder communities.

All are welcome, and this event is FREE for Discover Saskatoon members.

Traveling for the forum? Click here to access a reduced room rate from the Delta Bessborough (available until October 2).

Agenda at a Glance

8:30 – 9:00 AM | Registration & Breakfast

9:00 – 9:15 AM | Welcome & Opening Remarks – Steph Pocha, Discover Saskatoon

9:15 – 9:45 AM | Keynote: The Future of Destination Marketing – Paula Port, Destination Toronto

9:45 – 10:15 AM | Keynote: Marketing Canada to the World – Kyla Hochfilzer, Destination Canada

10:15 – 10:30 AM | Networking Break

10:30 – 11:15 AM | Keynote: The Power of Destination Marketing – Andy MacLellan, VERB Interactive

11:15 – 11:45 AM | Panel Discussion: Building Destination Momentum

11:45 – 12:00 PM | Audience Q&A

12:00 – 1:00 PM | Networking Lunch

1:00 – 1:30 PM | Rapid-Fire Session 1: Strategic Brand Marketing – Ryan Townend, WJ Agency

1:40 – 2:10 PM | Rapid-Fire Session 2: Building Your DMO – Kyla Hochfilzer, Destination Canada

2:20 – 2:50 PM | Rapid-Fire Session 3: Digital Marketing for Communities – Andy MacLellan, VERB Interactive

3:00 – 3:30 PM | Rapid-Fire Session 4: Content Marketing & Storytelling – Christian Steingart, Stealth Media

3:30 – 3:45 PM | Closing Session: What This Means for Saskatchewan – Steph Pocha, Discover Saskatoon

Event Venue & Nearby Stays

Delta Hotels Bessborough, 601 Spadina Crescent East, Saskatoon, Canada