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Join us for an inspiring morning focused on the future of UX and product design. This exclusive, invite-only event features keynote talks from 5 leading experts who are shaping the field of UX and product innovation. These speakers, hailing from industry giants like McKinsey, EPAM, Bangkok Bank, and Central will share their insights on how design can drive growth, improve business outcomes, and navigate the evolving landscape of digital product development.This conference is designed specifically for decision-makers in the design and product fields. You'll hear high-level perspectives on how UX and product design are evolving, the opportunities emerging in the industry, and how to leverage these trends to steer your organization towards innovation and success.
Goals:
Educate and inspire decision-makers on the transformative power of UX design.
Position ourselves as thought leaders by driving discussions on future trends and innovations.
Foster valuable networking opportunities for attendees to connect with industry leaders.
Encourage the integration of advanced UX principles into strategic planning.
Target Audience:
This event is perfect for:
Heads of Design, VPs of Design, Heads of Product, Chief Product Officers, and Directors of User Experience.
Existing and potential decision-makers or business owners seeking to enhance their product development with innovative UX approaches.
Product owners, product managers, and other positions in charge of influencing the direction and success of digital products.
Location: Seven Peaks Software, 5th Floor, East Wing, The PARQ, 88 Ratchadaphisek Rd, Bangkok 10110 View on Google Maps
Breakfast Included: Enjoy breakfast on us! We'll have a selection of freshly baked croissants, seasonal fruits, and beverages to kickstart your day.
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Key Topics Covered:
Reclaiming design – Expanding the role of design in a commoditized world
By Kiat Lim, Senior Experience Consultant at EPAM
With the rise of design systems and generative AI, many organizations question the value of designers beyond aesthetics. Our talks will explore how design can play a more strategic role in areas like business strategy, product management, and organizational transformation.
Fixing the Broken Promise of Product Design
By Gordon Candelin, ex-McKinsey
Learn how product design has become misaligned with business goals and what we need to do to correct it. We will delve into the challenges around speed vs. quality, the over-reliance on junior talent, and how to reclaim design as a powerful tool for business innovation.
AI as the new paradigm shift for product designers
By Jeremie Tisseau, Chief Design Officer at Seven Peaks
Discover how AI is reshaping design workflows, allowing designers to prioritize impactful business outcomes over repetitive tasks. This talk explores how streamlined, AI-driven processes could enable faster value delivery, positioning design as a strategic driver in today’s competitive landscape.
Elevating Design: The Design Center of Excellence (COE)’s Approach to Customer-Centric Innovation
By Piyachon Artkla, Vice President - Head of Experience Design at Bangkok Bank
Discover how the Design Center of Excellence (COE) combines research, strategy, and AI to create impactful, customer-focused experiences. This talk reveals how COE’s integrated approach empowers businesses to understand customer needs, leverage data-driven insights, and deliver solutions that align with market demands for sustainable success.
Design at Scale: Crafting Utility with Emotional Impact
By Jonathan Rycx, Head of CRM Design & Development at Central Group
As digital products scale, they often lose their original charm, focusing solely on utility. This talk delves into bringing back the magic through tactile design and emotional connections. Discover strategies to move beyond pure functionality, create delightful interactions, and build a culture that fosters innovation, supported by real-world examples from leading tech companies.
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Why Attend? This event is designed for those looking to lead their organizations into the future of digital innovation. Our speakers will provide insights that go beyond the basics of UX, offering actionable strategies and thought leadership that will help you drive impactful change in your business.
Remarks
⚠️We reserve the right to cancel your FREE ticket and registration if we believe that your participation may not align with the goals of this event.
⚠️We kindly request that attendees dress in business casual attire.
Thank you for your understanding
See previous event photos here: http://bit.ly/3OJDnhM
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Event Venue & Nearby Stays
The PARQ 5th Floor (East Wing), Ratchadaphisek Road, Khlong Toei Sub-District, Khlong Toei District, Bangkok, Thailand, Bangkok 10110
Tickets
