About this Event
Too many teams and organisations still waste their time inventing solutions for non-existent needs. They don't spend time upfront understanding and empathising with who their customers and non-customers are, what is important to them, and what pains and delights them. They often settle for their first good idea and then go straight into the time- and resource-intensive business case and development stages without any validation of whether their idea is desirable, feasible and viable.
Conversely, the most successful teams master the front end of the design and innovation journey where customer needs are researched, insights are distilled, solutions are ideated, prototypes are developed, tested and iterated, and business models are shaped.
We'll provide you with a learn-by-doing experience of:
• What are Innovation and Design Thinking and how do they help organisaitons and teams succeed
• What role Generative AI can play in innovation and how it can complement Design Thinking
• How to clearly define challenges to ensure they are engaging and will excite and align teams
• How to build empathy for your customers (users) and what is important for them
• How to use different types of ethnographic, observational and empathic research techniques
• How to synthesise the important needs, jobs, pains, and desires from your research
• How to craft compelling customer insight narratives that unlock opportunity and inspire action (ideas)
• How to think creatively to generate new solutions and lead in others
• An increased energy and confidence around creativity and idea generation
• How to pick the winners and harvest ideas for potential
• Prototyping and testing with customers (users) to validate, learn and iterate quickly and cheaply
• Tips on designing, leading and facilitating Design Thinking
• How to create the right behaviours and environment to be more customer-centric, insightful, creative, and experimental on an everyday basis.
What others have to say about our training:
“Nathan is a spectacular resource to organisations, both in terms of being an outstanding coach, and also in his overall positivity and energy in driving them forward.”
Jeremy Utley, Director of Executive Education Stanford d. School
“10 out of 5. So well presented, so interactive, awesome learning environment was created. Took my knowledge of innovation from 1% to wanting to be creative and innovative in every step I take!”
National Coach, Australian Institute of Sport
“Nathan played the lead role in the development and delivery of CommBank's innovation capability program. His expertise across human-centred design and experimentation is first rate but more importantly, his ability to shape and embed application. Organisations actively using newfound skills is the key measure of success!”
Executive Manager, Design Thinking and Open Innovation, Commonwealth Bank
"We’ve been embarking on a Systems-Led Design journey and Nathan has worked alongside my team in a consulting, training and mentoring capacity. Nathan's insight and experience into design at a practical and leadership level has helped individuals in my branch at a personal level, but also our branch as a whole in strengthening our practice."
Assistant Commissioner - ATO Design, Australian Tax Office
“It’s a rare person that’s not only able to generate innovative ideas based on genuine insight but also to teach others how they can develop that ability in themselves. Nathan is one of those people and his energy and expertise are bound to help drive any organisation forward.”
Dave Wild, Futurist
"Nathan challenges your thinking and teaches you amazing techniques to unlock new insights and ideas.”
Product Manager, Heineken
“Nathan supported our Foresight work at the ATO in 2020, including the co-design and facilitation of the inaugural Strategic Foresight Program for the ATO. We simply could not have developed the program without Nathan's insight and extensive experience in the innovation space!”
Director of the Foresight Domain, Australian Tax Office
“What makes me particularly happy is the dramatic shift in the attendees’ perceived ability to be insightful on a daily basis – our core mission – which jumps by 50% up to 4.1 (on a 5 points scale).”
Global CMI Director, Unilever
What your ticket includes:
• Hands-on training with expert practitioner trainers
• Design Thinking toolkit - tools, templates, worksheets
• Opportunity to network with peers across the private and public sector
• A copy of Nathan's book, Innovator's Playbook - how to create great products, services and experiences that your customers will love, published by Wiley
• Catering and refreshments
• Just-in-time email coaching following the training
• Digital credential badge of completion
About Nathan Baird
Nathan is the founder of customer-driven innovation and growth firm Methodry and author of 'Innovator’s Playbook’,published by Wiley. He is an internationally experienced innovation strategist, facilitator, trainer and speaker living in Sydney, Australia. He has been practicing and leading Design Thinking and innovation for 20+ years, a former Partner of Design Thinking for global management consultancy KPMG, where he established and led KPMG’s Human Centred Design practice.
He has run 100s of innovation projects, 1000s of workshops and spent tens of thousands of hours leading and training innovation across most industries and continents with global giants and market-leading organisations like the Australian Institute of Sport, Bausch & Lomb, Commonwealth Bank of Australia, Diageo, Les Mills, Siemens and Unilever, as well as many small-medium enterprises, startups, not-for-profits and government.
He is super passionate about democratising innovation while balancing the need to maintain rigorous standards of teaching and practice to enable all individuals, teams, organisations and countries to prosper and flourish through design-led innovation. In his 20 years of experience in business Nathan has worked both client side and consultancy side, as well as running his own company.
Event Venue & Nearby Stays
Melbourne, Australia
AUD 1199.00
