Design Playbook for AI - book launch

As a Professionals Association dedicated to promoting the professional growth of UX practitioners, UXPA Portugal believes in creating spaces where learning, sharing, and community come together.

That’s why we’re proud to host the launch of “The Anticipatory Design Playbook – A UX Guide to Design AI-Driven Experiences”, by Joana Cerejo. By doing so, we are supporting one of our own members in their professional journey, while also giving back to the wider UX community by sharing first-hand insights into some of the most up-to-date frameworks shaping our practice today.

This event will go beyond a traditional book presentation. We’ll host a discussion panel, bringing together different perspectives on the ideas, challenges, and opportunities that anticipatory and AI-driven design brings to our work and to the UX space as a whole. We’ll close the event with a networking moment, creating space to connect, reflect, and exchange experiences.

The event is free for UXPA Professional members.
For all the other participants, it has a symbolic participation fee, fully deductible from the purchase of the book, reinforcing our commitment to accessibility, learning, and community support.

Info: Check-in and informal networking.

Info: Introduction by UXPA Portugal: event goals and context.

Info: Key insights and highlights from the book wraped in a presentation entitled “Why Anticipatory Design Isn’t Working For Businesses or Users”. This presentation looks at why many anticipatory design solutions fail to deliver real value for both businesses and users. Drawing from research and real world cases, it highlights recurring breakdowns around intent, context, trust, and over automation. The goal is to clearly frame the problem space and create a shared starting point for the roundtable discussion that follows.

Info: Coffee break and informal networking.

Info: Moderator + panelists (representing UX, Product Management and Engineering) discuss the book’s main insights, challenges, and opportunities.

Info: Interactive session for participants to share questions and reflections.

Info: Quick recap of the mentorship initiative, its goals, and how the community can participate.

Info: Raffle to offer one book to one of the participants (the event ticket cost will not be refunded).

Info: Final thoughts from UXPA Portugal.

Event Venue & Nearby Stays

Porto Innovation Hub, 15 Largo do Doutor Tito Fontes, Porto, Portugal

Concerts, fests, parties, meetups - all the happenings, one place.

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