Defining Brand Identity & Informing Content Strategy with Julie Ann Howlett

How well do you know your brand voice? Customer persona? In this one-hour masterclass, content marketing professional Julie Ann Howlett will walk you through several exercises to define your brand identity and the unique niche your EdTech company serves within.

In addition, there will be a broader discussion of the need for content strategy and why content is truly King...or Queen! Visual stats will be used to inform an engaging and informative discussion, and audience participants will have time to ask their own questions at the end during an open Q & A. Join us!

About the Speaker:

Julie Ann Howlett is an experienced science teacher and entrepreneur with a Bachelor of Science in Biology and Master's in Teaching. She has previously worked in public schools, as an educational consultant and private tutor, and for EdTech companies big and small. She worked on behalf of a large tech-ed school supporting satellite campuses nationwide and for a largescale EdTech initiative delivering teacher training as a Microsoft in Education Ambassador. She is an experienced content marketer, freelance writer, brand strategist, and EdTech enthusiast with a passion for startup culture. She also independently grows and manages her own consulting business.

Event Venue & Nearby Stays

http://bit.ly/startedeventszoom, Online, Manhattan, United States