DEEPTECH TALKS BCN: Driving AI Forward – The Pesky Adoption Curve

When: Monday, October 13th, 18:30 – 21:30PM
Where: CRITEO HQ, C. dels Almogàvers, 183, 08018 Barcelona
Cost: Free – Register on Meetup

This DeepTech Talks session is part of the official satellite events of AI Summit Barcelona. Attendees receive an exclusive 10% discount for AI Summit tickets with the code AISUM10.

Aleksandar Jevtic, PhD – Head of Research and Innovation at Ficosa Aleksandar brings a unique perspective from working across universities, SMEs, and corporates. He explores how different environments approach AI innovation – and why so many efforts stall before making an impact.

Cécile Barbaroux – Head of Product and Co-founder at 7gats (ex-Spotify, ex-Adevinta & Schibsted) With 15+ years in data and product leadership, Cécile helps teams and businesses move from AI potential to AI reality. She shares practical lessons on what it really takes to adopt AI successfully.

We’ve all seen the headline: 95% of AI business initiatives fail (MIT). But the real question is – why? In this DeepTech Talks edition, Aleksandar and Cécile will unpack the pesky adoption curve: why innovation gets stuck, where businesses misstep, and how to bridge the gap between disruption and adoption. Expect honest insights, real-world use cases, and the chance to discuss how to drive AI forward – without becoming part of the 95%.

Engineers and technologists curious about the realities of AI adoption Entrepreneurs seeking opportunities in AI-driven businesses Business leaders and decision-makers aiming to understand the barriers to scaling AI Researchers and academics exploring how to move from theory to impact Anyone curious about how AI moves from hype to real-world transformation

We’ll have drinks and food! More importantly, you’ll meet Barcelona’s deep tech community and exchange ideas with people actually building the future. Space is limited, so grab your spot on Meetup while you can.

18:30 → Check-in & welcome 19:00 → Talks & discussion with Aleksandar & Cécile 19:40 → Audience Q&A 20:00 → Networking, drinks & closing

Brought to you by: 🚀 DeepTech Recruitment – a specialist search and advisory firm for frontier tech talent. 🚀 Creators of AI SUMMIT BARCELONA 2025 – the must-attend AI event in Spain, coming October 15th, 2025. Sign up now and get 10% off with the code AISUM10. 🚀 Criteo – hosting partners and innovators in Ad Tech. www.deeptech-recruitment.com

Event Venue & Nearby Stays

Criteo, 183 Carrer dels Almogàvers, Barcelona, Spain