Data-Driven Insights to Capture Your Customers’ Loyalty

Love is in the air, and so are customer insights!

This Valentine’s Day, join us at the Ion to learn how to truly listen to your customers and create content that sparks loyalty. Sherry Thomas, a digital anthropologist and founder of HXA Consulting, will guide you through uncovering what your audience really wants—using the data you already have.

Key Takeaways:

• Leverage Existing Data: Learn how to analyze your current social media comments, customer reviews, and interactions to uncover valuable insights.
• Sentiment Analysis Made Easy: Discover how to identify emotional drivers behind customer decisions and use them to craft resonant content.
• DIY Tools & Techniques: Explore accessible tools and hands-on strategies to analyze and organize customer input effectively.
• Master the AIM Framework: Gain step-by-step guidance on how to Analyze, Implement, and Measure what your ideal audience wants for continuous improvement
• Implement, and Measure content performance for continuous improvement.
• Turn Insights into Action: Leave with actionable steps to refine your messaging, engage your audience, and drive stronger customer relationships.

Don’t miss this engaging session at the Ion. Complimentary breakfast included!

SPEAKER

Sherry Thomas, Founder, HXA Consulting

Sherry Thomas is a self-proclaimed "digital anthropologist," blending her expertise in cultural research and technology to decode what drives customer behavior. From consulting for Nike during the pandemic to helping businesses tap into social intelligence, she’s passionate about turning customer insights into meaningful action.

Website

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EVENT DETAILS: THE ION

? Date & Time: Friday, February 14, 2024, 8:30 AM - 10:30 AM

? Location: ION, 4201 Main St, Conference Room 031, Houston, TX 77002

? Parking: Red Lot - Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for guest and event parking. Complimentary parking for up to 3 hours. Ion District Parking Garage - Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block away from the Ion. Our garage is available to all tenants and guests of the Ion and Ion District. Complimentary parking for up to 2 hours. Parking Map

?? Arrival Details: Upon your arrival, please look for signs that will direct you to our event space in Conference Room 031, located on the 4th floor.

? Breakfast: Enjoy a complimentary continental breakfast and coffee.

LIVESTREAM LINKS

To be added.

SMBHOU SPONSORS

Impact HUB Houston, The Ion, SESH Coworking, Trish Badger Photography, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.

SMBHOU NEEDS YOU

The Social Media Breakfast of Houston is a community of over 1,400 PR, marketing and small business professionals who meet monthly in Houston, both in person and online. We want to promote your business with a social media and email campaign to our members! In return, we are looking for breakfast sponsors starting at $100 a month. Want to be an exclusive sponsor in your category? Let’s talk. Email [email protected].

Event Venue & Nearby Stays

4201 Main St, 4201 Main Street, Houston, United States