Name: Data, Digital & the Law
Start: 2026-06-04T00:30:00+12:00
Location: Empire9

Data, Digital & the Law – A Workshop for Marketers
Are your databases, tracking tools, and customer lists actually working for you… or quietly becoming a legal risk?
If you’re running digital marketing in New Zealand right now, things have changed. What used to be pretty straightforward, pixels, email uploads, tracking everything, is now a bit more complex. Between new privacy laws and all the “Accept / Decline” prompts users are hitting daily, the old playbook doesn’t quite cut it anymore.
This workshop is designed to make sense of it all, without the jargon.
Join Empire9 and Lane Neave for a practical, plain-English session where we break down how modern marketing tools actually work, and where the legal lines sit.
Natalie from Empire9 will walk through the digital side, how we track, optimise, and grow brands. Graeme from Lane Neave will cover the legal side, what you need to be aware of, and how to stay compliant without slowing everything down.
We’ll cover things like:
• What “consent” actually means for your website and tracking
• How privacy updates affect your email lists and databases
• Using Customer Match on Meta, Google, TikTok the right way
• What tools like Enhanced Conversions and CAPI actually do (and how to use them safely)
This isn’t a lecture. It’s a practical session built around real scenarios, so you can walk away knowing what matters, what doesn’t, and what to fix.
You’ll leave with:
• A simple map of how your data flows across your marketing
• A clear checklist to sense-check your current setup
• More confidence that you’re doing things properly
Details:
Thursday 4th June
10:30am – 12:00pm
Empire9, Level 1/323 Madras Street, Christchurch
Free to attend
Spots are limited, register now to lock in your seat.
P.S. Got a specific question about your setup? Submit it when you register, we’ll use real examples on the day.