About this Event
DASHCON MASTERCLASS
DashoContent is hosting a dashcon Masterclass for marketing leaders, business owners, creatives & writers looking to understand better how to think about AI + human creativity in marketing and content operations.
WHAT: dashcon MasterClass: An In-Depth Session on Using Generative AI for Marketing & Content Operations
WHEN: September 26, 2024, 1-5pm
WHERE: work.able by Robinsons Land, 24/F, Robinsons Summit Center, Ayala Ave., Makati City (subject to changed based on # of participants)
WHO: 30-40 marketing & business leaders, marketing department team members
*Details subject to change and updates*
<h4>Schedule and Topics</h4>
1:00 PM - 2:00 PM: Janette Toral on Digital Marketing and AI
- Evolution and impact of AI on digital marketing
- Key AI tools and successful applications
- Ethical considerations in AI use
2:00 PM - 2:15 PM: Break
2:15 PM - 3:15 PM: Fleire Castro on AI in Marketing
- AI in content creation and balancing human creativity
- Personalization and customer engagement through AI
- Case studies and best practices
3:15 PM - 3:30 PM: Break
3:30 PM - 5:00 PM: Doc Ligot on Generative AI Prompt Engineering for Content Operations
- Basics and applications of generative AI
- Techniques in crafting effective prompts
- Integrating generative AI into content operations
Value for Participants
- Gain a deep understanding of AI in marketing and content operations
- Acquire practical skills through expert-led sessions
- Network with industry peers and experts
Details subject to change and updates
Event Venue & Nearby Stays
Robinsons Summit Center, 6783 Ayala Avenue, Makati, Philippines
PHP 5249.50 to PHP 7349.30
