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Join us at the GenAI Marketing Masterclass to learn the latest strategies for leveraging artificial intelligence in your marketing efforts!DashoContent is hosting a dashcon Masterclass for marketing leaders, business owners, creatives & writers looking to understand better how to think about AI + human creativity in marketing and content operations.
WHAT : dashcon MasterClass: An In-Depth Session on Using Generative AI for Marketing & Content Operations
WHEN : September 26, 2024, 1-5pm
WHERE : work.able by Robinsons Land, 24/F, Robinsons Summit Center, Ayala Ave., Makati City (subject to changed based on # of participants)
WHO : 30-40 marketing & business leaders, marketing department team members
*Details subject to change and updates*
Schedule and Topics
1:00 PM - 2:00 PM: Janette Toral on Digital Marketing and AI
-Evolution and impact of AI on digital marketing
-Key AI tools and successful applications
-Ethical considerations in AI use
2:00 PM - 2:15 PM: Break
2:15 PM - 3:15 PM: Fleire Castro on AI in Marketing
-AI in content creation and balancing human creativity
-Personalization and customer engagement through AI
-Case studies and best practices
3:15 PM - 3:30 PM: Break
3:30 PM - 5:00 PM: Doc Ligot on Generative AI Prompt Engineering for Content Operations
-Basics and applications of generative AI
-Techniques in crafting effective prompts
-Integrating generative AI into content operations
Value for Participants
-Gain a deep understanding of AI in marketing and content operations
-Acquire practical skills through expert-led sessions
-Network with industry peers and experts
Details subject to change and updates
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Event Venue & Nearby Stays
6783 Ayala Avenue,Makati,PH, Philippines
Tickets
