About this Event
Registration is now open for CX Masterclass: How Mystery Shopping Improves CXM While Increasing Revenue!
Join CX expert and MSPA Co-Founder Mark Michelson for an exciting hands-on workshop where you'll learn how to use mystery shopping to enhance your customer experience (CX) and boost your revenue.
This in-person Masterclass will take place at The Westin Cape Coral Resort at Marina Village on Mon. Sep 30 from 12:30 to 5:30.
Don't miss this opportunity to gain valuable insights and network with industry professionals. Register Now to secure your place in this limited-capacity Masterclass and take the next step in enhancing your CX and operational excellence.
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Masterclass Leader:
Mark Michelson, MSPA Co-Founder, CEO CX Forums & Threads Marketing Research
is a globally recognized expert in customer experience design, strategy, and measurement, with 40 years of experience working with top global brands across industries such as Automotive, Retail, Healthcare, Hospitality, and Technology.
Throughout his career, he has helped companies like Coca-Cola, Home Depot, Johnson & Johnson, Ford, Microsoft, Mitsubishi, and Samsung bring the voice of the customer (VOC) to life, helping create products, services, and experiences that enhance customer journeys.
Mark’s expertise spans the design and implementation of research studies that inform product development, branding, and facilities as well as establishing XM programs to monitor and manage CX.
A lifetime entrepreneur, upon graduating from UGA in 1984, Mark founded Michelson & Associates, Inc., a global marketing research firm focused on creating strategy from research.
In 1997, Mark co-created MSPA with Mike Bare. Mark served the first three years as president and then remained on the board a a number of years before joining the Global Board.
Mark sold Michelson & Associates in 2005 and in 2009 he created Threads Marketing Research, LLC, where he provides key stakeholder insights for designing innovative customer and employee experiences.
As a leader in the Customer Experience (CX) Indiustry, Mark was a Regional Director with CXPA from 2011 to 2023 where he was responsible for planning regional events. Mark created CX Forums in 2016 which featured 25 speakers and panelists in one day on one stage covering a wide range of relevant CX advice.
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The Mystery Shopping Professionals Association (MSPA) CME Conference will follow the CX Forums Masterclass October 1 - 4. This is the third annual CME conference,which is focused on Creating, Measuring and Enhancing the Customer Journey. The CME conference has a packed line-up of top speakers coming to deliver actionable ideas at the Westin Cape Coral Resort at Marina Village in Cape Coral, Florida!
Special Masterclass Attendee Discounts:
Save $200 on MSPA CME Conference Registration
- For non-member registration: Use code CXF200NM
- For member registration: Use code CXF200MSPA
Register for CME Here>
- Regular Member - 1st Attendee: $900
- Additional Members: $700
- Associate Member - 1st Attendee: $1200
- Additional Associate Members: $1000
- Non-Member Registration: $1200
- MSPA EU/AP Member: $900
Event Venue & Nearby Stays
The Westin Cape Coral Resort at Marina Village, 5951 Silver King Boulevard, Cape Coral, United States
USD 336.54 to USD 420.42
