About this Event
Course Overview
At the introduction of the workshop, participants should have a chance to speak, say their names and share what they hope to learn from spending the day with us.
Each participants should also state a specific learning goal, so that others will benefit from their attendance.
Topics covered in this course
Introduction to CRM
In this session you will learn the skills to comprehend how Customer Relationship Management (CRM) works and how all the components contribute to an effective strategy.
Gain insights on how you can assess, develop, implement and refine an approach!
CRM Process Management
This session will focus on managing processes within CRM including;
Information Flow and Various Processes . Customer Lifecycle Management – CLM
- Activity Management
- Issue Management
- Workflow Management
- Sales Force Automation (SFA)
- Opportunity Management
- Marketing Automation
- Collaboration Processes
- Enterprise Portals and Dashboards
- Customer Lifetime Value
Analytics in CRM
This session will introduce them to the analytical tools they need to make effective business strategies, take informed data-driven decisions and track customer profitability.
CRM Tools
Participants will, during the session, learn about how to build a CRM intelligence management cycle. They will also learn about how pattern based approaches and emerging technologies could help enhance the process of customer data mining.
Exploring CRM Tools
This session aims to give you insight into the tools to build and sustain customer relationships that work.
Wrapping Up the Workshop
At the conclusion of the course, they’ll have some time for additional questions and to draft an action plan for what comes next.
Event Venue & Nearby Stays
Brisbane, Australia
AUD 495.00
