Creative vs Commercial

IN:WA is bringing together industry experts to ask the question: is creativity the best driver of commercial success?

Join us as we look at how businesses are valuing and selling creativity.

We’ll explore different commercial models to see if there are strategies to maximise creative potential without sacrificing financial viability. Most importantly, it’s understanding how successful businesses measure and maintain their creative and financial performance.

Moderated by Jennifer McMahon of Modern People, this is one panel discussion that will challenge your business model and give you insights into how to harness the value of creativity.

Our panelist will include the following:

Dean Hunt > Chapter

Founding Creative Partner

Dean has spent 20-plus years working as an internationally-awarded creative in London, Sydney, and now home in Perth. With roles from art director and copywriter, to ECD, Dean has worked on brands including Nike, Coca-Cola, and Toyota.

Scott O’Hehir > Checkside

Director & Co-Founder

For over 20 years Scott has led Checkside. The management consulting firm provides strategy, strategy execution and leadership services to help mid-market companies achieve their full potential. 

Claire Andow > equ

Chief Financial Officer

An experienced manager and qualified accountant, Claire’s executive level contribution has been pivotal in achieving major improvements in the operational and financial performance across a broad range of businesses.

Panel will be moderated by:

Jennifer McMahon > Modern People

Founder & Chief Purpose Officer

Jennifer leads Modern People in their role to humanise workplaces by building social capital and good governance through culture change, leadership + learning, and impact experiences.

Event Venue & Nearby Stays

Lawson Flats, 4 Sherwood Court, Perth, Australia