Name: Create Your Marketing Plan & Content Calendar
Start: 2025-01-24T13:00:00-06:00
End: 2025-01-24T16:00:00-06:00
Location: Economic Development Department - Small Business Program

Create Your Marketing Plan & Content Calendar

This workshop will provide a simple framework and practical advice for creating a marketing plan & content calendar for your organization.
About this Event

This workshop will walk you through the steps to create a simple marketing plan and content calendar that will ebb and flow with your needs, and your workload. You will begin creating your plan during class and by the end, you’ll be ready to tackle marketing with new energy and ideas. Whether you have a very small team of just 1 or 2 people, or a larger team that's ready to carry the flag, this class will help you get a better grasp on your own marketing strategy. We will be using low-to-no-cost tools that make it very easy to plan and manage your own campaigns.

What To Expect

All participants will receive a follow-along workbook to take notes, follow instruction and complete exercises during the session.
Participants will also get a free toolkit – a collection of templates, forms, worksheets, software and other helpful resources to help make good use of the information shared in class.
There will be time for Q&A with the instructor and we will take breaks to give you a chance to check email, grab a water or network with other participants.

Set yourself up for success. Register now and secure your spot!

Earn A Business Skills Certificate
This workshop is eligible for the City of Austin Business Skills Certificate program. Participants who complete six eligible courses in the program are recognized in a public awards ceremony with other local business and community leaders. View eligible classes here -- http://bit.ly/AustinSkillsCertificate

Photo: Mayor Kirk Watson with recent Certificate Graduates at City Hall, Dec 2023.

City of Austin Small Business Division, 52-2 E. Ben White, Suite 400

The City of Austin is committed to compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request - including translation and interpretation services. For assistance, please contact the Economic Development Department at 512-974-7819. The City receives and accepts Video Relay Service (VRS) calls from people who are Deaf or hard-of-hearing through Relay Texas 7-1-1.