Name: Crafting Personas and Tailoring Messages
Start: 2024-10-08T12:00:00-04:00
End: 2024-10-08T13:30:00-04:00
Location: Union Jack Pub

Theresa Goodwin will be presenting: Crafting Personas and Tailoring Messages: Mastering Audience Segmentation in Marketing.
About this Event

Join us for networking, lunch at Union Jack, and learning session from Theresa Goodwin.

<h4>What Will Be Covered</h4>

Introduction to Personas and Audience Segmentation
Creating Effective Personas
Understanding and Segmenting Your Audience
Tailoring Your Marketing Messages
Applying Personas and Segments in Campaigns
Q&A and Practical Takeaways

<h4>About Our Speaker</h4>

With over two decades of brand, marketing, and sales expertise, Theresa is a certified brand architect and the visionary leader behind Boldthink, a distinguished brand strategy agency. As the Founder and CEO, she's fueled by a profound passion for empowering businesses by developing robust brand and marketing strategies. Her mission is to craft solutions that not only foster strong brand reputations but also set her clients apart from their competitors, ultimately driving increased revenues.