About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
The Competitive Intelligence course equips you with the tools and techniques to analyze user behavior, interpret heatmaps, and make data-driven decisions that boost user engagement and conversions. You’ll gain practical experience with tools like Hotjar and Crazy Egg, learn to assess user journeys, and extract meaningful insights to improve your website or app performance. By the end of the session, you’ll be confident in using behavior analytics to strengthen your digital marketing strategy and enhance overall user experience.
Learning Objectives
By the end of this course, you will:
- Understand how to gather and interpret user behavior data effectively.
- Learn to install, configure, and use top behavior analysis tools.
- Be able to identify website usability issues through heatmaps.
- Use behavioral insights to optimize digital marketing campaigns.
- Develop data-driven strategies to enhance user experience and conversions.
Target Audience
Digital marketers, web developers and data analysts, business owners, and entrepreneurs.
Why is it Right Fit for You:
This course is ideal if you aim to strengthen your understanding of user behavior analytics and make smarter, data-backed marketing decisions. We combine theory with extensive hands-on practice to ensure you can immediately apply what you learn. Our expert trainers have real-world experience in optimizing websites for performance and conversions. You’ll gain not just analytical skills, but also the strategic mindset needed to act on insights effectively. Choosing us ensures that you receive comprehensive, instructor-led training backed by post-course resources and support.
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Do you want to upskill your entire team in behavior analytics and competitive intelligence?
We offer in-house training programs tailored to your organization’s needs. Our sessions can be customized to align with your team’s roles, digital platforms, and goals. Whether it’s a marketing team or development unit, we’ll adapt our content and activities to match your business context, ensuring maximum value and impact.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Competitive Intelligence
Info: • Understanding the importance of digital behavior analytics
• Key elements of competitive intelligence in online business
• How user data influences decision-making
• Activity
Module 2: Overview of Heatmaps and User Behavior Tools
Info: • Introduction to heatmaps and session recordings
• Exploring Hotjar and Crazy Egg dashboards
• Identifying user behavior patterns
• Case Study
Module 3: Setting Up Tracking Tools Effectively
Info: • Implementing Hotjar and Crazy Egg on your website
• Understanding privacy, GDPR, and user consent
• Customizing tracking for different web pages
• Activity
Module 4: Types of Heatmaps and Their Applications
Info: • Click maps, scroll maps, and movement maps explained
• Analyzing interaction zones and drop-off points
• Using insights to guide layout and design changes
• Role Play
Module 5: Data Interpretation and Behavioral Analysis
Info: • Turning visual data into actionable insights
• Recognizing behavioral trends and anomalies
• Linking analytics to marketing strategies
• Case Study
Module 6: Optimizing User Experience (UX)
Info: • Applying behavioral insights for UX enhancement
• Reducing bounce rates and increasing engagement
• A/B testing based on heatmap results
• Activity
Module 7: Converting Insights into Business Strategies
Info: • Integrating findings into content and ad strategies
• Measuring ROI of behavioral analytics
• Best practices for ongoing monitoring
• Quiz
Module 8: Workshop and Practical Implementation
Info: • Hands-on use of Hotjar and Crazy Egg for real scenarios
• Reviewing session recordings and heatmaps
• Presenting key findings and improvement plans
• Activity
Module 9: Wrap-Up and Q&A
Info: • Recap of key tools and methodologies
• Addressing challenges in implementing analytics
• Setting up post-training action plans
• Q&A session with expert trainer
Event Venue & Nearby Stays
Regus AB, Edmonton - 98 Avenue, 10611 98 Avenue 9th Floor, Edmonton, Canada
CAD 605.73 to CAD 776.51
