Competitive Edge in Retail: 1 Day Engagement Course | Burlington, MA

Duration: 1 Full Day (9:00 AM – 5:00 PM)

Delivery Mode: Classroom (In-Person)

Language: English

Credits: 8 PDUs / Training Hours

Certification: Course Completion Certificate

Refreshments: Lunch, beverages, and light snacks will be provided

The retail and hospitality industries face intense competition, making customer loyalty harder to achieve. This 1-day training in Burlington equips professionals with strategies to create strong customer engagement through both digital marketing and community connections. By blending traditional customer service principles with modern engagement tools, businesses can foster loyalty, boost retention, and thrive in highly competitive markets.

By the end of this course, you will be able to:

• Understand evolving customer expectations in competitive markets.
• Use digital tools and platforms to engage and retain customers.
• Strengthen community ties to increase local loyalty.
• Design customer-centric marketing campaigns.
• Develop long-term strategies for sustainable engagement.

• Retail & Hospitality Managers
• Marketing and Customer Relations Professionals
• Business Development Executives
• Store Owners & Franchise Leaders
• Corporate Trainers in Service Excellence

This workshop equips you with actionable strategies to attract, engage, and retain customers in today’s competitive retail and hospitality sectors. With customer expectations shifting rapidly and digital channels evolving, mastering both online and community-driven engagement is more crucial than ever. This 1-day Burlington training combines real-world examples, interactive activities, and practical tools so you leave with skills you can implement immediately.

Led by seasoned experts in retail and hospitality marketing, the course blends essential principles with hands-on practice. Whether you’re a store owner, marketing manager, franchise leader, or customer relations specialist, you’ll learn how to build loyalty, strengthen brand presence, and drive repeat business.

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Team Enrollment Benefits:

• Register 3 or more participants → 10% savings
• Register 10 or more participants → 15% savings

Want to bring this Customer Engagement training directly to your team?
Our in-house training option delivers the full workshop experience at your organization. The content can be customized to your specific market, processes, and customer base—minimizing disruption, reducing travel costs, and enabling your team to apply proven strategies for customer retention, digital marketing, and community connections in a real-world environment.

📧 Contact us today to schedule a customized in-house session:

Info: • Shifting consumer expectations in retail & hospitality
• Importance of personalization in service
• Impact of engagement on loyalty & sales
• Activity: Case Study

Info: • Local partnerships & sponsorships
• Community-focused initiatives
• Creating authentic connections
• Activity: Group Discussion

Info: • Using social media for customer connection
• Email campaigns & loyalty programs
• Online reputation management
• Activity: Quiz

Info: • Designing memorable experiences
• Anticipating customer needs
• Handling feedback effectively
• Activity: Role Play

Info: • Collecting and analyzing customer data
• Personalization through insights
• Predictive behavior patterns
• Activity: Case Study

Info: • Loyalty programs that work
• Post-purchase engagement
• Managing repeat business cycles
• Activity: Group Activity

Info: • Emerging digital trends in retail & hospitality
• Adapting to new customer behaviors
• Building resilient engagement models
• Activity: Simulation

Event Venue & Nearby Stays

Regus - Burlington, MA, Regus Office Space, Burlington, United States