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YOUR HOLIDAYS START HEREKick off your holiday season with Highland’s much-anticipated, annual Cold Mountain Winter Ale release —now in its 29th year! Join us for this beloved, festive community celebration with great music, fantastic beer, and unforgettable experiences.
Whether you’re burning for bold brews or chilling with friends, this weekend is set to be a blazing celebration of all things Cold Mountain!
RELEASE WEEKEND HIGHLIGHTS
Fire & Ice: From Friday through Sunday, experience this year’s theme “Fire & Ice” with fire spinners, ice carving, and more.
Live Music: Enjoy performances from local and regional bands throughout the weekend with a mix of genres to keep everyone entertained!
Cold Mountain Winter Ale: Cold Mountain Winter Ale and limited-edition beers like Coconut Cold Mountain, Breakfast Cold Mountain, Cinnamon Roll Cold Mountain, and Barrel Aged Vanilla Cold Mountain are available while supplies last. Please note pre-ordered beer is not available this year.
Activities: In additional to live music, weekend highlights include a 360 degree photobooth to capture your coolest moments, exclusive on-site small batch Cold Mountain brews, and wintery cocktails. Sunday features fun for the whole family, including kid-centric music and activities.
Fresh Merch: Stock up on holiday gifts for the whole family with limited edition Cold Mountain gear and Highland winter wearables. A “cocktail lovers” gift pack is available while supplies last.
Beer Dinner: Kick off the weekend festivities with a sizzling beer dinner, crafted in collaboration with Chef Taylor Montgomery of Montgomery Sky Farms.
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Event Venue & Nearby Stays
12 Old Charlotte Hwy, Ste 200, Asheville, NC, United States, North Carolina 28803
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Concerts, fests, parties, meetups - all the happenings, one place.
