Chris Teale - Market Access and its place in the development of a product

Introduction to Market Access the increasing importance of Health Technology Assessment and the impact of Joint Clinical Assessment on this
About this Event

An Introduction to Market Access and how this fits in the development of a product. The increasing importance of Health Technology Assessment as the "4th Hurdle" and the impact of Joint Clinical Assessment (JCA) on this.

Agenda:

1. What is market access and why is it important (15 minutes)

2. Integrating market access considerations in product development - How? When? and Why? (10 minutes)

3. The impact of the introduction of JCA in 2025 on product development and product assessment (10 minutes)

4. The impact of multi-component disease management (Biomarkers/Genomics/Proteomics; Digital/Wearable technologies; Advanced analytics, Software, Algorithms, and Artificial Intelligence) on product development and product assessment (10 minutes).

5. Q & A (15 minutes)