About this Event
In the competitive landscape of Consumer Packaged Goods (CPG), navigating the myriad of sales channels can make or break a business. Having an effective sales channel strategy is vital for reaching target markets, maximizing revenue, and securing valuable shelf space.
Join us at our upcoming event as Kyle Krull - Senior Director of Sales at Kettle & Fire - dives into the intricacies of pitching to retailers and explores proven strategies for success.
Following will be a moderated panel discussion with industry leaders bringing to light their expertise on how to approach each channel as well as the opportunity to get answers to your specific questions.
In true Cultivate Bend style there will be ample time to network with like-minded professionals and enjoy some tasty food and beverages.
Come join us and and fuel your entrepreneurial spirit!
Presenter
- - Senior Director of Sales at Kettle & Fire
Kyle is an experienced Senior Sales Director with a demonstrated history of meeting and exceeding goals in the Natural CPG Industry. He is skilled in Key Account Acquisition, Data Analysis, Distributor Management, Promotional Planning, and Broker/Merchandiser Management. Kyle is passionate about utilizing his decade-plus of CPG experience to grow and scale Regenerative CPG Brands.
Discussion Panelists
- - VP of eCommerce and Growth at SYSTM Foods
Alisha is an entrepreneurial eCommerce leader with over 15 years of experience in eCommerce and marketing. Working with companies of various sizes, sectors, and ownership structures has afforded her vast experience in multiple functional areas. Alisha has a demonstrated track record in direct-to-consumer CPG, including eCommerce, omnichannel go-to-market strategies, retention marketing, customer lifecycle programming, conversion optimization, process development, program/project management, revenue forecasting, and performance marketing.
- - Founder and Sales Strategist at Weave
Mateo Sluder is a seasoned sales leader with over a decade of experience in the natural products CPG and beverage industry, known for his dynamic, unique and results-oriented approach. As VP of Sales at Guayaki Yerba Mate, he played a pivotal role in expanding the team from 40 to over 300 employees and tripling revenue to $72M. During his 11 years at Guayaki, he received extensive mentorship from many great leaders, including one of CPG’s most visionary sales strategists. With this support, he gained deep experience in how to successfully navigate many channels of trade, from Natural to Grocery to Convenience and Food Service. His greatest passions in CPG center around the nuances of successfully introducing new categories and helping early-stage founders make their dreams come true.
- - Senior Manager of Foodservice at Voyage Foods
Natalie is a seasoned CPG professional with 8 years of expertise specializing in foodservice and strategic ingredient sales. While working for emerging CPG brands, Natalie's career spans across commercial and non-commercial foodservice accounts. She has had success launching products and working closely with national and regional restaurant chains, group purchasing organizations, contract management groups, broadline distributors, and colleges and universities.
Event Venue & Nearby Stays
Open Space Event Studios, 220 Northeast Lafayette Avenue, Bend, United States
USD 10.00 to USD 15.00
