CEU: Targeting the New Generation of Affluence

Presented by Brandon Snyder, Regional Director of Sales for Verellen.

Today’s clients are changing fast, especially those investing in high-end furnishings and design. This 1.0 CEU credit course explores how post-2020 shifts in values, wellness, and craftsmanship are shaping what “luxury” means now, and how designers can better communicate value, longevity, and identity to the next generation of affluent buyers.

We’ll unpack the psychology behind the “new affluent” consumer, discuss how to communicate value beyond price, and share actionable ways to strengthen client trust and confidence.

Lunch and refreshments will be served following the presentation.

Event Venue & Nearby Stays

CAI Designs Troy, 1700 Stutz Drive, Troy, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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