Cedar Rapids - Explaining Diagnostics, Repairs & Maintenance with Confidence

Thu Oct 16 2025 at 06:00 pm to 09:00 pm UTC-05:00

Kirkwood Community College Automotive Technology Center 101 50th Ave SW Cedar Rapids, IA 52404 | Cedar Rapids

Midwest Auto Care Alliance - MWACA
Publisher/HostMidwest Auto Care Alliance - MWACA
Cedar Rapids - Explaining Diagnostics, Repairs & Maintenance with Confidence
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The registration fee for members is only $70, while for non-members, it is $80. This fee includes dinner and training. Please reserve your spot today by clicking the FIND TICKETS button to the right.
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While technicians often have a wealth of training opportunities, service advisors are frequently left without the same level of development. However, the success of any automotive shop hinges on the advisor’s ability to effectively communicate, sell, and upsell services to customers. Without this balance, both financial performance and team morale
can suffer.
In this interactive session, we’ll focus on practical strategies to help you boost service sales and enhance customer communication. We'll begin by tackling real-world diagnostic case studies, diving into how to communicate diagnostic processes to customers effectively—emphasizing the critical point that diagnostics are not a free service.
Next we’ll review modern manufacturer maintenance schedules, diving into extended oil change intervals and lifetime fluids. Finally, we'll explore commonly recommended maintenance services, with plenty of room for active discussion and participation.
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Event Venue & Nearby Stays

Kirkwood Community College Automotive Technology Center 101 50th Ave SW Cedar Rapids, IA 52404, 101 50th Ave SW, Cedar Rapids, IA 52404-4910, United States

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