Cafecito & Chisme with Author of Jefa in Training, Ashley K. Stoyanov Ojeda

Get ready, Portland Jefas! 🎉 Join us for a vibrant and nontraditional book signing experience at Barnes & Noble on January 19th. This isn’t just any book signing—it’s an intimate Cafecito and Chisme session led by Ashley K. Stoyanov Ojeda, author of Jefa in Training.

Dive into candid conversations about the ups and downs of being a mujer entrepreneur, discover how Jefa in Training can be a game-changer for your business journey, and connect with other ambitious, diverse leaders in Portland! Ashley will also share a special reading from the book, answer your burning questions about business, authorship, and creative growth, and of course, sign the brand-new edition of Jefa in Training available for purchase. ☕✨

Whether you're a seasoned entrepreneur, dreaming of your next big idea, or simply looking to connect with a powerhouse community, this event is for you. Don’t miss out—let’s empower, inspire, and chisme together.

See you there!

About Jefa in Training:

Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women is a transformative guide written from a culturally relevant perspective, designed to empower anyone who has ever felt underestimated or underrepresented in business. This step-by-step toolkit provides actionable strategies for launching and growing a business, covering essential topics like competitor analysis, financial planning, building sales pipelines, and fostering partnerships.

Blending motivational affirmations, engaging worksheets, and expert insights, Jefa in Training equips readers to navigate the entrepreneurial landscape with confidence. Featuring advice from trailblazing Latina leaders like Ana Flores (WeAllGrow Latina), Julissa Prado (Rizos Curls), and Marivette Navarrete (The Mujerista), the book inspires action while celebrating cultural identity and creativity.

Known as the business mentor many wish they had at the start of their journey, Jefa in Training empowers readers to embrace their unique stories, take control of their entrepreneurial dreams, and build lasting impact.

About Ashley:

Ashley K. Stoyanov Ojeda is a multicultural business strategist, bestselling author, speaker, and community builder. Her work has been featured in Forbes, Business Insider, and Inc., and she has helped thousands of underrepresented entrepreneurs and thought leaders grow their businesses, amplify their impact, and establish themselves as industry leaders. Originally from Queens, NY, with Mexican and French-American roots, Ashley is the author of Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women and the creator of La Hoja, a newsletter delivering personal and professional development insights. She currently resides in Portland, OR. Learn more at www.ashleykstoyanovojeda.com.

Event Venue & Nearby Stays

Barnes & Noble, 1317 Lloyd Center, Portland, United States