By/Rosie Jane is hosting another Smell Good Saturdays, a community-centric pop-up series designed to bring fragrance discovery back into real-life moments, and to meet consumers through hyper-local brand experiences across LA and NYC on January 31st, 2026.
Against the backdrop of increasingly digital fragrance shopping, the brand is intentionally investing in offline touchpoints that spark joy, build loyalty, and meet consumers where they already are. These surprise pop-ups aim to make fragrance feel fun, social, and accessible again, reinforcing By/Rosie Jane’s commitment to experiential growth and grassroots brand awareness.
The series continues on January 31, 2026, in partnership with Salted Butter Company in Pasadena, Los Angeles. The first 100 guests will receive a free travel-sized MATILDA perfume and an exclusive passion fruit croissant inspired by the brand’s newest launch, MATILDA fragrance launching February 2nd.
Event Venue & Nearby Stays
Salted Butter Company, 1 W California Blvd UNIT 412, Pasadena, CA 91105, United States
![ACTV Studio IRL: Vuori Pasadena x [solidcore]](https://cdn-ip.allevents.in/s/rs:fill:500:250/g:sm/sh:100/aHR0cHM6Ly9jZG4tYXouYWxsZXZlbnRzLmluL2V2ZW50czcvYmFubmVycy8zNjkwMWIxYWQ1ZTA3ODU4YTNkYzMyZWY2ODVhYjU2NjNmYjFhMzRjMmI0MzU2YWE1Nzg3ZWM3MTY4OGIyOTY5LXJpbWctdzEyMDAtaDYwMC1kYzMyMzMyYy1nbWlyLmpwZz92PTE3Njc3NTY1MDg.avif)
