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The most effective design teams understand how their work can impact business strategy as well as user needs.But business strategy can be an intimidating terrain for designers to navigate.
Vague strategy statements can leave teams directionless. Blindly following competitors can lead us up mountains we’ll never conquer. Poorly defined measures of success make it tricky to know if we’ve successfully reached our destination.
It can be hard to have our design and research work align with business strategy if we can’t grasp what it is… or if one even exists.
Whatever your design discipline, a better understanding of how business strategy works could help you have more impact, influence decision making, and collaborate more effectively.
Business Strategy Mapping for Designers will help bring clarity to the business strategy at your organisation, empowering you to have more business impact and influence.
Who should attend?
Whether you’re a UX, UI, Product, or Content Designer, a little business strategy knowledge can go a long way. You should consider joining this session if you want to…
Increase the value & influence of design at your organisation
Understand the business strategy at your organisation more clearly… or flag the absence of one
Articulate design opportunities in ways that resonate with non-designers
Position yourself as a designer who can balance user needs with business ones
Communicate the impact you had on strategic goals to potential employers and clients
What you’ll learn
You’ll gain confidence in the world of business strategy in an interactive and collaborative full-day workshop.
This workshop focuses on finding the sweet-spot of strategic confidence for designers, using well known industry companies and practical examples to explore…
Why business strategy matters and how it impacts design
The power of Differentiation Strategy for competitive advantage
Why trade-offs (including design ones) are critical to business strategy success
How to map a businesses strategy against industry competitors
Uncovering design opportunities that enhance business strategy
Building a business case for strategically-aligned design investment
By the end of the day you’ll have greater confidence in how business strategy impacts your design work, and the tools to identify strategic strengths and opportunities at your organisation.
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Event Venue & Nearby Stays
PLATF9RM (Brighton and Hove, UK), Floor 5 & 6, Tower Point, 44 North Rd, Brighton,Brighton and Hove, United Kingdom
Tickets